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Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands

Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands

by Brenda Taulbee | Jul 10, 2019 | Blog

Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated,...

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