brand strategy

Brand consistency

What Is Brand Consistency, and How Can You Achieve It?

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Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.  Consistency is not an exact science, […]

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The Importance of Online Reviews and How They Impact Local SEO

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Over the course of the past few months we’ve talked about how different aspects of digital marketing affect how you get found online. From utilizing engagement and social media as a new best practice of SEO to posting regular blog content, these elements all play into how you’re found online. Now, we’re going to talk about the importance of online reviews and how they impact local SEO. As we’ve learned in the past, how you engage users online and what they say about you can have a huge impact on your website traffic. Importance of Online Reviews Informing consumer purchasing […]

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The Newest Best Practice of SEO? Engagement

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With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]

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