Gone are the days when promoting your business meant handing out business cards and putting an ad in the paper. Your customers have changed. They’re sophisticated. They’re busy. They’re distracted.
In just the last few years, the digital age has truly changed the way customers interact with brands. That means there are a lot more opportunities and challenges when it comes to reaching your key customers.
Before you get bogged down in marketing tactics, lets back up and think about your business. What should your brand to “look” like to a typical customer? What’s your brand’s voice? How are you going to express this voice to your customers? That’s where a branding agency comes in.
Why Hire a Branding Agency
A branding agency helps you discover, articulate and paint a vivid picture of your brand.
Not having a sharply-defined brand strategy in place is like traipsing through the woods without a compass. A branding agency will help you identify your brand’s personality and help you develop a strategy to communicate across all of your marketing and advertising campaigns.
A branding agency can help identify your target markets.
A key factor in your branding strategy is identifying your customers. Your brand identity should reflect who you are and have just the right mix of emotion and logic to appeal to your target markets.
A branding agency can help you articulate your company’s values.
In order to help you understand what makes your company tick, we first learn about every aspect of your company – your management, processes, goals, and philosophies – so that we can help you develop, define, and articulate your brand across all platforms.
A branding agency makes sure your brand strategy is the foundation of all your marketing efforts.
Now comes the fun part. Once we’ve articulated your brand strategy, we ask: Is the strategy reflected in my web page design? In my printed brochures? In my TV advertising? Think of your brand strategy as your company’s true core: its look and feel, its voice and values.
A branding agency helps you take advantage of new technologies and resources.
Required for building an emotional connection to your customers. You want to extend the reach of your brand by taking advantage of emerging technologies, mobile platforms, social media, and new website technologies to engage and connect with your customers wherever they’re at.
You hire a branding agency because they can help you create a core brand strategy, while crafting clear, consistent, and memorable marketing messages. We’re always around if you have questions.
Happy 2013 and much success to you, your families and your businesses.
Christina Brown, Creative Director | Savy Agency