Think back on a moment that truly moved you. The colors of a perfect sunset. Time spent with friends and family. The song that was playing during a first date or on your wedding day. Our emotional reaction to moments is tied to our sensory experience of them—and can be brought back to us through […]
How Brands are Tapping Into Emotional Intelligence Read More »
It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job. It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in […]
2020 Branding Trends: What to Expect in the New Decade Read More »
The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position and create value in newly emerging markets. The trick is the cannabis space is federally regulated,
Digital transparency has become an issue on everyone’s radar. It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While transparency in paid advertising has been the elephant in the room for some time, it’s
So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content marketing game longer are outpacing those getting started or who are
Branded Content: Build it Right and They Will Come Read More »
During the past decade, social media’s traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we’re not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out its latest algorithm change, which is intended to downplay posts
7 Storytelling Plots for Marketing | Tell Your Story Well Storytelling is essential to your branding and your life. Stories help us share, connect, learn, and find where we belong. That’s why we’re 22 times more likely to remember stories than facts. The way we tell stories has changed, from oral traditions to writing to
7 Storytelling Plots for Marketing | Tell Your Story Well Read More »
Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this spring for Villano | MD — a facial aesthetics and plastic surgery center
Think about the last time you had friends over for dinner, had girls night out or convened for sports. When people gather, odds are some of their favorite brands gather alongside. From where you shop to the clothes you wear, brand love surrounds us. Think about how often the brands you prefer arise in conversation. We all have those brands – that syrah you can’t do dinners without or that device that’s just easy to use, yes that one. In order for businesses to vie for a piece of the pie, brand positioning is vital. But what is it and […]
A Brand Positioning Process Can Help Brands Find Their Space in the Market Read More »
One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]
What to Look For in a Branding Agency for Manufacturing Companies Read More »
