How Brands are Tapping Into Emotional Intelligence

How Brands are Tapping Into Emotional Intelligence

Think back on a moment that truly moved you. The colors of a perfect sunset. Time spent with friends and family. The song that was playing during a first date or on your wedding day. Our emotional reaction to moments is tied to our sensory experience of them—and can...
Cannabis Branding 2018: Lessons from the Field

Cannabis Branding 2018: Lessons from the Field

The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position...
Digital Transparency in Paid Advertising

Digital Transparency in Paid Advertising

Digital transparency has become an issue on everyone’s radar. It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While...
Branded Content: Build it Right and They Will Come

Branded Content: Build it Right and They Will Come

So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content...
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