When it comes to launching a startup business, it can be a struggle. While there’s the overwhelming and overarching feelings of excitement and anticipation, a lot of work and anxiety goes into launching a new company. Startup branding may be one of the best first steps you can take to relieve some of your fears, […]
Startup Branding May Be the Best First Step You Take Read More »
With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]
Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]
Branding Marijuana: An Explosive Growth Industry Read More »
We all know we have to spend time on social media to get traction, gain followers, improve ranking, and in turn, have more success online. With all the social media changes, when setting up or optimizing your social profiles, it’s hard to know what your dimensions are across each profile. In order to achieve a well branded and consistent social media strategy, it’s important to get the nuts and bolts right from the start.
No matter what an SEO agency or bundled SEO + web design company tells you, a one and done, whirl and twirl, whatever you want to call it …
From an SEO Agency in Bend: What SEO Is and Is Not Read More »
It seems like I’m discussing brand naming a lot these days while either helping clients reposition their brand or come up with unique monikers …
How to Pick The Right Brand Name for Your Business Read More »
Gone are the days when promoting your business meant handing out business cards and putting an ad in the paper. Your customers have changed. They’re sophisticated. They’re busy …
We’re all familiar with the brand stories of Nike, Starbucks or Circ du Soleil. Whether they started from their tailgate or in a small marketplace in Seattle….
What’s the Big Idea? | How Successful Brands Get Started Read More »
In a nutshell, logo design and branding is the act of assigning meaning through color, design and messaging. Since a logo happens to be the most frequently displayed symbol of a business, logo color plays a major role in the strength of the design and meaning of the brand. Many brands attempt to incorporate additional
You have the ideas and expertise. You have the ability with your blog to project them in a way that has more meaning than contained in the static pages of your website. Those rad folks that truly get what it means to blog, blog in a way that engages readers. And they’re able to build
Ways to Make Your Blog Successful | After Learning Why it Sucks Read More »
