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Why Your Brand Needs a UX Writer This Year

Why Your Brand Needs a UX Writer This Year

User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a...
Readability Score | Weaving Stories for the Web

Readability Score | Weaving Stories for the Web

Your headlines are gripping. Your grammar is great. Your content is helpful. So why aren’t your readers, well, reading? The answer is simple: you need to format your content for the web. Did you like that lead in? Yoast didn’t. In fact, it dropped my readability...