Have you ever sifted through dozens of branded emails but paused midway because a punchy subject line caught your eye? Maybe it was announcing a sale for your favorite brand, or maybe it was talking about an event or product so specific to your needs that you could swear your phone was listening to you. […]
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It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]
Make Sure Your Email Marketing Campaigns Don’t Go Unread Read More »
Most small business owners know on a conceptual level what they should be doing when it comes to marketing. Have a website. Post to social media. Try to blog. Budget a portion of your small business marketing spend for pay per click ads and digital advertising. What most small businesses struggle with is how to match their digital marketing efforts with consumer behavior. It’s both an art and a science to figuring out how to get visitors to your site, engage them on social media and turn leads into sales. Is Your Small Business Marketing Working? Determining if your marketing […]
Do You Know If Your Small Business Marketing is Working? Read More »
Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting
Inbound vs Outbound Marketing in Today’s Digital Era Read More »
Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting
Inbound vs Outbound Marketing in Today’s Digital Era Read More »
Every once in awhile you read articles claiming, “Email marketing is dead!” Contrary to this belief, email marketing is alive and well and if you learn how to use it properly it can become a key element of your marketing campaign. Emails can be tracked, which makes calculating ROI easier. Additionally, email marketing is affordable and can easily compliment your SEO strategies and social media efforts. Here are four ways how to make email marketing work for your business: Subject Lines Subject lines play a large role in the success of your email marketing campaigns. It’s the first thing people […]
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