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Using Data Insights to Tell Better Stories

Using Data Insights to Tell Better Stories

If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today’s brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format....
Using Online Advertising and PPC for Startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content,...