paid advertising

Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience, compared to unpaid advertising and marketing. Google Adwords Last year we saw massive changes with Google, such as AdWords rebranding to Google Ads, where the platform’s focus shifted from the micro-moment to the experience. And at the same time, the platform gained a gigantic facelift. So how do the changes affect your brand’s paid advertising efforts? Keywords, Phrases, and […]