SEO

Close-up of a woman's hands holding a smart phone. She's scrolling through Instagram, demonstrating how social media posting can help websites rank higher in Google

Does Social Media Really Help You Rank Higher On Google? 3 Things To Know About Social Media & SEO

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Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive. Especially if you’re not immersed in marketing every day. But here at Savy, we’ve learned a thing or two about leveraging social media to help your website (and business) rank higher on Google.  You might be asking yourself, Does my business even need to rank higher on Google?  This is […]

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What 2020 SEO Trends Should Your Brand Invest In?

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We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your brand noticed and notable. As we approach the last few months of the year, we’ve seen some 2020 SEO trends that we think are worth diving into and applying to your brand.    SEO crash course –– why it matters We won’t bore you with the details, but it’s always […]

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How Google’s Guaranteed Ads Might Impact Your Brand

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Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads.  So, what gives? Is this new system going to disrupt your Google advertising? And what does it mean for your brand? We’ve got you covered on all that and more.    What are Google Guaranteed ads?  Guaranteed ads are Google’s answer to protect users looking for home service industry businesses. Its first iteration focused specifically on locksmiths, plumbers, and handymen. The intent? Protecting homeowners […]

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Why Your Brand Needs Custom Images to Compete

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Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image companies like Shutterstock, Getty Images, and Unsplash allow you to source images for free or cheap. But there is evidence that custom images are better. So what does it mean, exactly, to have custom images? How will this impact your SEO and overall brand strategy?  Building your brand image with custom visuals  Brand image is the sum of your […]

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Structured Data, Schema Markup, and Why It Matters

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Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be able to recombine those words in new ways, or would you be stuck saying, “Puedo ir al bano” indefinitely? Asking search engines to read site content without structured data and schema markup is a little like asking someone to have a conversation using only a phrase book. They can figure out the words but […]

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Exploring Voice Search SEO: What You Need to Know

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“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no. However, advancements in voice-based technology are rapidly redefining the parameters of websites’ usefulness. While Bain doesn’t believe we’ll say goodbye to websites anytime soon, he does draw attention to the fact that mobile apps, targeted snippets, and voice search are all modern, convenient alternatives to a traditional website. And […]

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Why Does Your Site Need a High-Quality Backlink Strategy?

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Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to millions of different web pages, and present you with the most relevant results. This fact is even more astounding when you consider that leading search engines like Google process over 63,000 searches per second, day in and day out. So how does Google decide when you search “curious kittens,” for example, that you want […]

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Increase Domain Authority Like a Boss

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If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into becoming that website—the one that’s visited often, offers the answers, and sells the products. When we talk about SEO (search engine optimization) or SERPs (search engine results pages), a lot is going on behind the scenes with algorithms. There are many algorithms at work to determine ranking factors and deliver […]

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Top SEO Companies Know How to Get Your Business Going

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If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]

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