Does an SEO Keyword Need to Be Exact? Yes and No

Does an SEO Keyword Need to Be Exact? Yes and No

As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search...
What We Can Expect from Organic SEO in 2019

What We Can Expect from Organic SEO in 2019

2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to...
Building an Agile and Integrated Campaign

Building an Agile and Integrated Campaign

With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is...