social media strategy

best social media channels

How to Be Heard: Choosing Your Brand’s Best Social Media Channels

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Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]

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instagram stories, build your audience

How Instagram Stories Can Boost Engagement and Grow Your Audience

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Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a brand) and the oh-so-unobtainable lifestyle. And when you snag a look at the followers, your heart sinks further. But a vast audience doesn’t have to be unobtainable and, when using Instagram Stories, there are many ways in which an individual or brand can have just that.  But what are Instagram Stories? If you are familiar with […]

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social media marketing

Next Gen Social Media Marketing: Create Meaning Or Go Home

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2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from

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Social Media Strategy

How Often Should I Post for My Social Media Strategy? | 4 Tips and Tricks

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Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to predict how many of your posts your audience will see, much less how they will respond. So how do you post enough to stay relevant without posting so much that you get unfollowed? Remember that when building social media strategy, you’re writing for two audiences: your fans and an algorithm. 1. Quality > Quantity This […]

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