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How to Be Heard: Choosing Your Brand’s Best Social Media Channels

How to Be Heard: Choosing Your Brand’s Best Social Media Channels

by Brenda Taulbee | Dec 5, 2019 | Blog

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you...
How Instagram Stories Can Boost Engagement and Grow Your Audience

How Instagram Stories Can Boost Engagement and Grow Your Audience

by Molly Esselstrom | Oct 16, 2019 | Blog

Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a...
Build a Social Media Marketing Strategy that Converts

Build a Social Media Marketing Strategy that Converts

by Savy | Mar 6, 2019 | Blog

Based on the 2018 Edelman Trust Barometer, people’s trust in social media is currently at 41 percent globally. Thanks to data breaches and consumer distrust. With 60 percent of people not trusting social media platforms to act responsibly with their data, 40 percent...
Next Gen Social Media Marketing: Create Meaning Or Go Home

Next Gen Social Media Marketing: Create Meaning Or Go Home

by Christina Brown | Oct 17, 2018 | Blog

2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player...
How Often Should I Post for My Social Media Strategy? | 4 Tips and Tricks

How Often Should I Post for My Social Media Strategy? | 4 Tips and Tricks

by Christina Brown | Aug 2, 2017 | Blog

Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to...

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