by Brenda Taulbee | Dec 5, 2019 | Blog
Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you... 
by Molly Esselstrom | Oct 16, 2019 | Blog
Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a... 
by Savy | Mar 6, 2019 | Blog
Based on the 2018 Edelman Trust Barometer, people’s trust in social media is currently at 41 percent globally. Thanks to data breaches and consumer distrust. With 60 percent of people not trusting social media platforms to act responsibly with their data, 40 percent... 
by Christina Brown | Oct 17, 2018 | Blog
2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player... 
by Christina Brown | Aug 2, 2017 | Blog
Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to... 