by Jonalyn Kasander | Mar 6, 2019 | Blog
Based on the 2018 Edelman Trust Barometer, people’s trust in social media is currently at 41 percent globally. Thanks to data breaches and consumer distrust. With 60 percent of people not trusting social media platforms to act responsibly with their data, 40 percent... 
by Christina Brown | Oct 17, 2018 | Blog
2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player... 
by Christina Brown | Aug 2, 2017 | Blog
Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to... 