Building marketing strategies for small businesses is one of our favorite things. My first job was a marketing internship with a tech startup in 1994 that went on to explode in the dotcom era. Since then I’ve been lucky enough to continue helping small businesses on both the client and agency side whom all share […]

Over the last few years, Google has continued to develop Google planning tools that help you work faster and better than ever before. From Google Analytics to Consumer Barometers Google Analytics – Google Analytics provides insights across desktop and mobile. You can now get as geeky as you want. With Analytics, you can drill down to how […]

Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015: Three Good Brand Resolutions for 2015 Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time […]

FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has […]

Google seems to be “all in” lately with big changes. At SMX West last week, Gary Illyes discussed changes to Google’s ranking algorithm for mobile devices.  Here’s the big take home from last and recent weeks from Google: Big Google search changes 2015   April 21 is a ‘very important date’ Google has announced a date for making existing sites […]

What do you publish? Many of us jump into social media and do a lot of chest pounding. Of course, we’re interesting right? While this used to be the thing in the era of traditional marketing, the rules are a little different now: engagement, trust and good content will get you where you want to go. While some of your updates can be promotional, don’t forget to engage. Here are a few tips to consider when getting started with social media: Relevant content Your followers and people who like your stuff probably share interests with you. It’s a good idea […]

We often read reports about website or database hacking. It sometimes makes people nervous. Because WordPress is so popular, assailants are always attempting to find weaknesses that allow them access to its core features. Due to this, it’s worth taking the time to be aware of some basic security measures. Since as a digital agency we […]

Adding to the animal-themed search algorithm updates by Google – Hummingbird, Panda, Penguin – if you haven’t heard, Google Pigeon has arrived. Pigeon is a local search ranking algorithm. Pigeon was released by Google July, 2014. It’s goal was to provide more accurate, relevant and useful search results to users. So how does Google Pigeon change […]

Everyone wants to rank high in Google. Whether they have a 10-year-old domain or a name they need to register. The future of domain names is now in the hands of Google (I know, one more thing) as the company launches Google Domains 2015 to businesses and website owners who want to gain twofold benefits from this new venture. So, why, you ask, do you want to register a domain with Google Domains in 2015? Here are just a few of the reasons: Google Domains are Reasonably Priced: Domain registration on Google starts at $12 per year, which is comparable to […]

It has been announced by the Google webmaster Trends Analyst that there will be clear recommendations and guidelines on search engine optimization techniques for websites that are mobile optimized. Hints have been dropped that websites that cannot customize and adapt optimization for mobile in their digital marketing and web design campaigns will eventually fall in search engine rankings.

One of the best ways for your business to start the New Year is with an innovative search strategy that banks on continuous improvement. No one gets it perfect all the time, and search engine optimization is both art and science of learning, course-correcting and utilizing the ever-changing sea of available data to apply and adjust your SEO strategy in a way that makes your website attractive to not only people but to the search engines as well.

I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new business, right out of the gate. Drilled down to its basics, an integrated marketing campaign combines the medium, e.g., print/broadcast […]