It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]

Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged. 1. Write Crafted Content When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement. 2. Write for the […]

Building marketing strategies for small businesses is one of our favorite things. My first job was a marketing internship with a tech startup in 1994 that went on to explode in the dotcom era. Since then I’ve been lucky enough to continue helping small businesses on both the client and agency side whom all share […]

Over the last few years, Google has continued to develop Google planning tools that help you work faster and better than ever before. From Google Analytics to Consumer Barometers Google Analytics – Google Analytics provides insights across desktop and mobile. You can now get as geeky as you want. With Analytics, you can drill down to how […]

Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015: Three Good Brand Resolutions for 2015 Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time […]

FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has […]

Google seems to be “all in” lately with big changes. At SMX West last week, Gary Illyes discussed changes to Google’s ranking algorithm for mobile devices.  Here’s the big take home from last and recent weeks from Google: Big Google search changes 2015   April 21 is a ‘very important date’ Google has announced a date for making existing sites […]

What do you publish? Many of us jump into social media and do a lot of chest pounding. Of course, we’re interesting right? While this used to be the thing in the era of traditional marketing, the rules are a little different now: engagement, trust and good content will get you where you want to go. While some of your updates can be promotional, don’t forget to engage. Here are a few tips to consider when getting started with social media: Relevant content Your followers and people who like your stuff probably share interests with you. It’s a good idea […]

We often read reports about website or database hacking. It sometimes makes people nervous. Because WordPress is so popular, assailants are always attempting to find weaknesses that allow them access to its core features. Due to this, it’s worth taking the time to be aware of some basic security measures. Since as a digital agency we […]

Adding to the animal-themed search algorithm updates by Google – Hummingbird, Panda, Penguin – if you haven’t heard, Google Pigeon has arrived. Pigeon is a local search ranking algorithm. Pigeon was released by Google July, 2014. It’s goal was to provide more accurate, relevant and useful search results to users. So how does Google Pigeon change […]

Everyone wants to rank high in Google. Whether they have a 10-year-old domain or a name they need to register. The future of domain names is now in the hands of Google (I know, one more thing) as the company launches Google Domains 2015 to businesses and website owners who want to gain twofold benefits from this new venture. So, why, you ask, do you want to register a domain with Google Domains in 2015? Here are just a few of the reasons: Google Domains are Reasonably Priced: Domain registration on Google starts at $12 per year, which is comparable to […]

It has been announced by the Google webmaster Trends Analyst that there will be clear recommendations and guidelines on search engine optimization techniques for websites that are mobile optimized. Hints have been dropped that websites that cannot customize and adapt optimization for mobile in their digital marketing and web design campaigns will eventually fall in search engine rankings.