How to Create Top of Mind Awareness | Make Your Message Rock
By Molly Esselstrom |
How much thought have you put into your message? It doesn’t really matter if you’re a business or just someone fantastic, if you’re online you have a brand and the question of “how to create top of mind awareness” for your brand needs to be answered. People see you, hear you and connect with you
Personality in Web Design | It’s All About Emotion
By Molly Esselstrom |
Have you ever wondered why you find some brands inspiring? Or why you’re compelled to call the number on a website or use its contact form to get in touch? While it may appear to be a factor of good design or maybe of the code used to build the website, what if it was
How to Use Color in Logo Design and Branding
By Molly Esselstrom |
In a nutshell, logo design and branding is the act of assigning meaning through color, design and messaging. Since a logo happens to be the most frequently displayed symbol of a business, logo color plays a major role in the strength of the design and meaning of the brand. Many brands attempt to incorporate additional
WordPress Web Designers Right Here in Bend Oregon
By Molly Esselstrom |
When looking for a web designer or web developer, you should first get clear on what you want. Do you want an attractive, functional, scalable and easy to manage website, or one that just gets you by? What about a website that you can update, blog from and add news and announcements to yourself? Or
Ways to Make Your Blog Successful | After Learning Why it Sucks
By Molly Esselstrom |
You have the ideas and expertise. You have the ability with your blog to project them in a way that has more meaning than contained in the static pages of your website. Those rad folks that truly get what it means to blog, blog in a way that engages readers. And they’re able to build
Why Google is Changing Search Results and What You Can Do to Fix It
By Molly Esselstrom |
Google’s Search Filter Often our clients call us after noticing they’re ending up with different search results between themselves and friends, coworkers and family when searching for the exact same things. They’re wondering if Google is filtering their search results based upon their user preferences or profile. They’re wondering why Google is changing search results.
A Marketing Agency’s Tips for Successful Project Management
By Molly Esselstrom |
The Savy Agency creates successful projects. We do this because A. we love them. B. we’ve been at it for a long time, and C. because we follow a few key rules. By using a comprehensive management process, not to mention the newest, best-in-class tools available, we’re able to employ successful projects that make clients
How to Stand Out with Your Brand
By Molly Esselstrom |
There are an increasing number of products and services available today, accompanied by an increase in brand communication “noise”. With so many options available to consumers, how do you choose the best marketing tools to help you stand out in this overloaded culture? If you’re wondering how to stand out with your brand, the answer
Web Content with Juice | 6 Steps to Writing Better Copy
By Molly Esselstrom |
Optimizing your onsite content to your offsite content, yet still keeping your readers engaged in your brand, is a win-win strategy for optimizing your pages.
B2C Marketing and the Power of the Social Customer
By Molly Esselstrom |
Welcome to the social B2C customer mindset. From our experience building marketing communications that are relevant for today’s customer, there seem to be a few keys to social B2C marketing. In effect, they turn traditional B2C marketing on its head, incorporating experience, social engagement and harnessing the power of the new “right now” social customer.
Facebook | A Shift from Static Brands to Shareable Experiences
By Molly Esselstrom |
There was a recent question on our Facebook regarding how to ensure a Facebook fanpage is being seen by followers. And why some pages show up more than others, if it’s even worthwhile to have a fanpage if it’s not being seen and to what degree Facebook ads influence a page’s visibility. Let’s address these
Custom Photography + Marketing Agency. Together At Last.
By Molly Esselstrom |
Savy’s integrated marketing team seemed complete. It was robust. It had over three decades of experience. And it was good at producing marketing results that kept its international client base successful. Also, it was always expanding. Yet, Savy’s clients were often in need of quality, custom photography that captured the essence of their brand and helped tell their story online. Photographs that were able to tell the story of where the products have been. They were also able to tell the story of why they’re worth their purchase. We commonly referred out to regional photographers for custom photography. But, as an […]