Savy’s integrated marketing team seemed complete. It was robust. It had over three decades of experience. And it was good at producing marketing results that kept its international client base successful. Also, it was always expanding. Yet, Savy’s clients were often in need of quality, custom photography that captured the essence of their brand and helped tell their story online. Photographs that were able to tell the story of where the products have been. They were also able to tell the story of why they’re worth their purchase. We commonly referred out to regional photographers for custom photography. But, as an […]

Building W3C Compliant Websites Web standards is the new buzz phrase on the web. What are web standards and why build W3C compliant websites? Web standards are basically the use of correct web coding standards as laid out by the World Wide Web Consortium (W3C). The web standards which are of most concern to modern

It’s simple: the key to social media is getting involved in “the conversation”. Getting Involved in Social Media Conversations Here are some numbers to illustrate the point: Yahoo! News receives 44 million visitors per month. YouTube garners over 70 million visitors per month. CNN.com experiences 28 million visitors per month. Facebook is closing in on

As business leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing, nor do we understand how to experiment with it in ways that are beneficial. Further, we’re faced the challenge of creating relationships that are meaningful to the brands we’ve built or manage.

First, learn about integrating your efforts in part one. Now, experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the

The first step in optimizing your LinkedIn profile so that it works for your brand or business is to complete as much of it as you can. So if you’re looking for employment now or will be in the future, this is your online resume that deserves the same attention as you would put into

Experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the website, then email, social media, online articles and releases,

Businesses today know they need to integrate social media into their marketing mix. But, most aren’t sure where to begin, how to manage it or how to develop a plan. Social media is useful for many types of businesses. This includes both big brands and small businesses. The correct use of social media helps companies

Yet another of Google’s changes to its ranking algorithm is in full swing. Sites with low-quality content will continue to see rankings drop. As Google pointed out, the change is not a sum zero one: if some sites drop in the rankings, others will rise. So how to make sure your site delivers organic search

The beauty of online marketing and advertising is that you can make adjustments to your mix or your message in real time. Keep in mind these 6 building blocks when developing your online marketing planning and strategy, and if your message isn’t sticking, make changes quickly. 1. Define Your Target Market: If you don’t know

It takes serious dedication to your marketing planning and strategy to ensure that your steering your ship in the right direction. So if you want to use the your marketing efforts and dollars most effectively, be sure you to ask these questions on a regular basis: Is our current marketing strategy driving the results we

Your social media communications represent your brand in a very transparent way. There is no question that it only takes a few more clicks for your audience to learn the truth about who and what you are. Common social media marketing mistakes Artificial Results Artificially inflated results are not difficult to purchase or produce. To