Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive. Especially if you’re not immersed in marketing every day. But here at Savy, we’ve learned a thing or two about leveraging social media to help your website (and business) rank higher on Google.  You might be asking yourself, Does my business even need to rank higher on Google?  This is […]

You probably don’t remember saying your first word. Maybe you’ve seen it on videotape, or maybe you’ve just heard the story approximately 500 times from family members about “the day you found your voice.” When a brand finds its voice, it may not be cataloged in a memory book, but it is a day worth

It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today have content strategies focused on

Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you’ve found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we’re being honest), unboxing can either be the highlight of your week or

As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason. Without that guidance, I can get turned around on something as seemingly simple as a trip to the grocery store. And I don’t have time for epic adventures on a weeknight when I’m already hungry. Marketing without a digital marketing strategy is a lot like getting into your car […]

What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais quoi. You know, that “it factor” that has brands clambering to

There are plenty of cliche movie tropes out there. Like the hero who walks calmly away from an explosion. The hardboiled detective who needs to solve “one last case” before retirement. Even the aliens landing and demanding “take me to your leader.” But there’s one movie trope that I’ve always loved most: the “getting the

You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story.” You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most important to address. Our job is to take the raw elements of your story and craft them into something meaningful for the world. To do this, a brand marketing agency should have a wide scope of tools and capabilities.   The many tricks of a brand marketing agency  As marketing continues to become more […]

There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you’re looking for help communicating with your growing customer base. Or, maybe you’re hoping to identify the perfect market segment so you can break through the noise. Regardless of your reasoning, finding the best marketing agency can feel

Develop content for a variety of clients to drive performance and enhance SEO, branding and positioning

Job Title: Graphic Designer Type: Contract quickly leading to full-time opportunities Wage: DOE | competitive | employee benefits package Starting Date: Immediately Years of Experience: 5 years You Must: Exemplify Savy’s core values and behaviors as stated below How to Apply: Tell us about yourself and submit your resume on our Job Application Form   Our full-service creative agency has

Digital marketing companies are a little like construction and design firms. They spend years analyzing trends, practicing the latest building methods, and are a little picky about who they work with. And while all marketing agencies will differ in their approach, tone, and niches, most have these three brand-building methods in common.    What to ask digital marketing companies before you get started  Like any relationship, the one between you and your digital marketing company takes commitment, understanding, and communication. And some natural chemistry never hurts. So, before getting started on your brand-building—something that can make or break your brand—be […]