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As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason. Without that guidance, I can get turned around on something as seemingly simple as a trip to the grocery store. And I don’t have time for epic adventures on a weeknight when I’m already hungry. Marketing without a digital marketing strategy is a lot like getting into your car […]

What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais quoi. You know, that “it factor” that has brands clambering to

You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story.” You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most important to address. Our job is to take the raw elements of your story and craft them into something meaningful for the world. To do this, a brand marketing agency should have a wide scope of tools and capabilities.   The many tricks of a brand marketing agency  As marketing continues to become more […]

There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you’re looking for help communicating with your growing customer base. Or, maybe you’re hoping to identify the perfect market segment so you can break through the noise. Regardless of your reasoning, finding the best marketing agency can feel

Digital marketing companies are a little like construction and design firms. They spend years analyzing trends, practicing the latest building methods, and are a little picky about who they work with. And while all marketing agencies will differ in their approach, tone, and niches, most have these three brand-building methods in common.    What to ask digital marketing companies before you get started  Like any relationship, the one between you and your digital marketing company takes commitment, understanding, and communication. And some natural chemistry never hurts. So, before getting started on your brand-building—something that can make or break your brand—be […]

Imagine you’re a bird (bear with us). You’re flying along doing your migrational bird thing when, all of a sudden, you see a plane. You marvel at its shiny silver coat and its long, straight wings. Before you know it, it’s zoomed out of view.  So, you stretch your wings longer trying to straighten them

By now, most of us have heard of David Foster Wallace’s infamous commencement speech. As the story goes, two young fish are swimming along. They happen to meet an older fish swimming the other way. The older fish nods at them and says “Morning, boys. How’s the water?” The two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”  These days, we’re immersed in digital marketing. Like the young fish who have never heard of water, it’s something we experience continually but not always […]

Your brand is made of hard work, late nights, and a fair amount of tears. Every product that goes out your door or is added to a virtual cart results from those things. And the product packaging design you choose will either give a great first impression or have your audience walking (or scrolling) away. Savy helps brands design and market packaging that gets noticed.    Product packaging design and your brand  First off, what do we mean when we talk about product packaging design? It’s simply the exterior of your product—the material, form, graphics, and colors. The sum of […]

When the creative team behind Jurassic Park first proposed that computer animated graphics could replace stop-motion animation to bring a 16-foot tall T-Rex to life, most people—including Steven Spielberg—scoffed. At the time, computers were thought to be clunky, the programs were clumsy, and nobody believed that the king of the dinosaurs would be convincing. Except