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When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That translates to 5.6 billion daily searches and approximately 2 trillion global searches per year.  And people aren’t just Googling obscure 80s pop culture references. They’re also using Google to discover products and services, shop online, and learn more about the world. This is why ranking higher on Google is (or should be) a primary marketing objective […]

It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today have content strategies focused on

Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you’ve found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we’re being honest), unboxing can either be the highlight of your week or

As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason. Without that guidance, I can get turned around on something as seemingly simple as a trip to the grocery store. And I don’t have time for epic adventures on a weeknight when I’m already hungry. Marketing without a digital marketing strategy is a lot like getting into your car […]

What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais quoi. You know, that “it factor” that has brands clambering to

You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story.” You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most important to address. Our job is to take the raw elements of your story and craft them into something meaningful for the world. To do this, a brand marketing agency should have a wide scope of tools and capabilities.   The many tricks of a brand marketing agency  As marketing continues to become more […]

There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you’re looking for help communicating with your growing customer base. Or, maybe you’re hoping to identify the perfect market segment so you can break through the noise. Regardless of your reasoning, finding the best marketing agency can feel