Blog

Another day, another new marketing term. You may have heard “AdTech” floating around in brand discussions but might not know exactly what it means. Or what it could mean for your brand reach and impact. Lucky for you, this blog will answer those questions and more.    So, what is AdTech anyway?   AdTech, as you […]

How many times have you been mindlessly scrolling through the ‘Gram when a video stopped you in your tracks? You paused, reacted in some way (laugh, cried, sat awestruck at your desk), and maybe even saved the video for later. This, folks, is what you want your audience to do. That’s the power of social

You wouldn’t hide your product behind eyesore displays and on broken racks, would you? So why would you hide your product or service behind the digital equivalent? Good web design can make or break a brand. And good web designers? Well, they can make or break an agency. Here’s why we think we have the best web designers in Bend, OR.   Why good web designers are necessary for your brand  Statistics show that 94 percent of first impressions of a website are design-related. Not only that, but 75 percent of consumers will judge a site on the design alone. […]

Let’s be real: there are hundreds of thousands of brands. Why should a customer choose yours? Because you offer something unique? Or because you’re mission-minded and changing the world? Or, maybe, because your product or service helps people live better lives? We see creative concepts every day, but the trick is breaking through the collective noise and getting people to notice, remember, and become loyal to your brand. A digital marketing agency helps your brand do just that.    What to look for in a digital marketing agency  The world is fast-paced, so let’s get right to it. When you’re […]

What would the world look like if brands tried to represent the people they market to more genuinely? It’s a question that today’s business and marketing leaders have set out to answer. By building more inclusive brands, supported by more inclusive marketing, we can move beyond stale buyer personas and sales tropes and start making

Thirty years ago, most of us couldn’t have imagined a world where we’d walk around with tiny, high-speed computers in our pockets. Today, most of us can’t imagine a world without them. There’s no denying that mobile technology and smart devices have redefined how we interact as a society. Whether we grab our phones to

If you saw Netflix’s The Social Dilemma, you understand why consumers and marketers alike were deleting social accounts and setting limits on their scrolling. Machine learning is a powerful tool but also a potentially destructive and hazardous one. With about three-quarters of consumers distrustful of (and afraid of) machine learning and AI, what can marketers do to earn trust and tread lightly? We’ve put together how you can use this tool for good.   What is machine learning?  We admit this is a bit of a loaded question. Machine learning is a big industry that’s constantly in flux. And, sometimes, […]

It’s a trend that you may have first noticed in an older relative or a busy friend. Someone who may have trouble typing out with arthritic hands or may be balancing too many things to input a search. We’re, of course, talking about voice search. As a rising trend, we’re seeing more and more of

It’s a digital world, and we’re surrounded by content 24/7, 365. And, for the most part, this content helps us get shit done. We pause our doom scrolling to read an inspirational self-help post, hardly noticing that it’s promoted content. We watch video tutorials to get the most out of the newest impulse buy. Or we’re compelled to read through the weekly newsletters that accompany our pre-packaged meal kits. These are all examples of content marketing at its finest—it’s seamless, useful, and enjoyable.  Trust us, it doesn’t come easy.  We’ll say it again for the folks in the back: effective […]