The goal of developing a content plan is to create\u00a0meaningful content. Anything less creates\u00a0confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed\u00a0around different departments of your company or brand. This is especially true if you want your readers\u00a0on-board. So in this article, we'll dive into the fundamentals\u00a0of\u00a0creating a content strategy that has its applications throughout the entire company or brand. Identifying the content objectives and KPIs Content must support a key business objective or fulfill a need. In many companies,\u00a0content marketing is perceived as an opportunity for\u00a0brand awareness, sales or engagement. Some larger,\u00a0popular brands go beyond the standard content marketing metrics and aim to\u00a0build\u00a0one-to-one relationships with targeted users or stay ahead of any potential negatives. For the rest, content is used as a matter of awareness and engagement. Therefore, it's imperative to understand what content sets to achieve\u00a0with each post. And we find it\u00a0helps to work backwards. First, understanding the long term goals of the company. Second,\u00a0determining the\u00a0short term objectives. Afterwards,\u00a0the key performance indicators or KPIs can be listed according to what needs to be measured. Here's an\u00a0example: Goal: Customer Experience Content Objectives: Customer Loyalty KPI: Increase in return visitors, repeat orders, social followers\u00a0and better ratings across\u00a0platforms Determine the audience and marketing channel So for a successful content plan, you need to identify a specific person or group with specific needs, know where to find them and earn their attention by creating content that speaks directly to them across\u00a0different channels, or touchpoints. Traditionally, and now antiquated, a target audience would be identified by age group and\/or\u00a0geographic location. With the help of real-time\u00a0online tools and in-depth market data, it's possible to identify the propensity to actions, different beliefs and even\u00a0sub-audiences to those audiences all with\u00a0different behaviors, concerns and motivations. You can also\u00a0easily map out which platforms your target audience is most likely to find and engage with your\u00a0content\u00a0and plan for those actions. All this information can easily be collected and analyzed\u00a0to develop\u00a0content plans for your products and\/or services. Different content for different channels This is where the hard work begins. The first step involves in-depth research; the identification of\u00a0content opportunities; finding\u00a0out what your competitors are saying and what your prospects are talking about. You'll want to check into different content strategies that are\u00a0employed currently and how you can not only emulate but improve upon\u00a0them. Following this research, you'll want to build up the overall idea. For example, based upon the company or brand, service or product, how can you meet\u00a0the needs\u00a0and wants of your audience? What improvement or difference\u00a0can\u00a0you can bring to table? What's more, how does your company, brand or service connect with topics that your audience might be interested in? Evaluate the resources Many companies\u00a0look at the quantifiable resources available to make business plans and key\u00a0decisions. For example, evaluating current technology to existing content, budgets and manpower. But for brands and companies\u00a0with\u00a0content strategies, its creative talents are at the core of the\u00a0decision making and planning. No doubt, marketing tools to track the performance will be\u00a0required. Having\u00a0access to these\u00a0tools is an advantage. However, there are some very good\u00a0free tracking tools, such as Google Analytics, Google Adwords, Google Webmaster Tools and MOZ, to\u00a0design and\u00a0manage content marketing plans. So with a\u00a0focus on these fundamental\u00a0elements, developing a content plan is easy. The requirement\u00a0is just\u00a0to\u00a0put it all together and\u00a0give it an initial\u00a0push. Once it's in\u00a0motion, with some time and management, it becomes self-sustaining. Have fun with your content plan. And if you need help along the way, our digital marketing team at Savy is here to help.