We\u2019re always thinking about copy, SEO and how we can play nice with Google to get results for our clients. I recently researched the future of content to see what\u2019s next. The discussion ranged from \u2018the future will see less\u2019 to \u2018the future will see more\u2019. The gap was enough to stump a writer. So, how then is the business person, short of the time and knowledge of today\u2019s content trends supposed to understand? It seems both sides of the crystal ball of future content can agree on one thing: quality content matters. By developing quality content that provides value for those who read it, Google recognizes these efforts and rewards these brands with search results. The Future of Content? Having read recent articles on the future of content from big names in search like Moz and Buzzsumo, the jury is still out here on whether less is more or more is more. However, what is clear is this: Google loves good content. Considerations for More or Less Content \tMore content drives more traffic and leads \tLesser content doesn\u2019t mean lesser quality \tQuality and quantity don\u2019t typically go hand-in-hand. Can we then presume that fewer, more lengthy articles carry more weight? Quality Content that Provides Value Brands should produce content worthy of consumption - whether by a broad or a niche audience that\u2019s perhaps more likely to convert. This quality threshold must be at the forefront of your marketing strategy. Whether more or less, short or long form, content that engages reigns as the most critical factor in content production and content marketing today. Google has even taken a stance on pure spam penalties that occur when pages use techniques outside of Google\u2019s Webmaster Guidelines. Tips to Keep in Mind When Writing Web Content \tTest frequency, length and content type to find the right balance for your brand \tContent strategy must support your brand goals \tAnswer the question, \u201cWhy is my brand qualified to meet this need?\u201d \tQuantity and style of content should be determined by audience and need In the argument of more versus less and short versus long, length and frequency should be determined by your audience and their needs, rather than by guesswork or by what works for another. Frequency, length and content type will be decided by your audience\u2019s needs, your brand\u2019s goals and be the keystone of your content marketing strategy. By considering the needs of your audience and answering the question, \u201cWhy is my brand qualified to meet this need?\u201d you\u2019re more likely to drive more traffic and convert more leads. Drive Traffic with Quality Content What does the future hold for online content? It considers the needs of your audience. By testing frequency, length and style, you\u2019ll be able to determine what works best for your audience, your brand and your industry. Remember, once you\u2019ve put some effort in here, there\u2019s more to be done. You\u2019ll want to ensure you promote it through social media, email and paid advertising. Through these steps, you\u2019re giving your company its own leg to stand on, so to speak. Set yourself up for success through some of these tips. Find more great information on our blog and we\u2019ll see you online.