brand identity

Brand consistency

What Is Brand Consistency, and How Can You Achieve It?

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Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.  Consistency is not an exact science, […]

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A Brand Positioning Process Can Help Brands Find Their Space in the Market

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Think about the last time you had friends over for dinner, had girls night out or convened for sports. When people gather, odds are some of their favorite brands gather alongside. From where you shop to the clothes you wear, brand love surrounds us. Think about how often the brands you prefer arise in conversation. We all have those brands – that syrah you can’t do dinners without or that device that’s just easy to use, yes that one. In order for businesses to vie for a piece of the pie, brand positioning is vital. But what is it and […]

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manufacturing branding agency

What to Look For in a Branding Agency for Manufacturing Companies

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One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]

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Branding marijuana after legalization

Branding Marijuana: An Explosive Growth Industry

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Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]

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