content marketing

Marketer calculating impact of ios14 and third-party data

iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14’s permission features for app builders. This one-two punch sent a lot of companies— and marketers especially— into a frenzy for the first few […]

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content marketing for artists

Content Marketing for Artists: What It Is and Why You Need It. 

Spoiler alert: content marketing for artists does not have to stifle creativity. In fact, if done right, it can do the exact opposite and help to cultivate and foster creativity, not to mention awareness for your brand. Art’s varied form—visual, applied, and performance—can make content marketing for artists slightly more complicated. As an artist, you

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UX Writer

Why Your Brand Needs a UX Writer This Year

User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a user is interacting with a site, and what types of interactions are happening. An example would be, are they clicking a button and leaving? Are they lingering on a page for a full 5 minutes? And more importantly, do you know why? Check out why your brand needs a UX writer and ux copy this year. […]

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top seo companies

Top SEO Companies Know How to Get Your Business Going

If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]

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content marketing agency and voice search

Why You Need a Content Marketing Agency in Your Pocket This Year

Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.”   Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more

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