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UX Writer

Why Your Brand Needs a UX Writer This Year

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User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a user is interacting with a site, and what types of interactions are happening. An example would be, are they clicking a button and leaving? Are they lingering on a page for a full 5 minutes? And more importantly, do you know why? Check out why your brand needs a UX writer and ux copy this year. […]

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top seo companies

Top SEO Companies Know How to Get Your Business Going

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If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]

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google ad services

Google Ad Services: What is Paid Search and How Can You Do it Better?

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Consider this scenario: it’s the beginning of 2019. You’ve resolved to get in better shape this year. First things first? Track down some running shoes. You don’t know what brand you’re looking for, but you’d like to shop local. You pull out your laptop and type something like “best place to buy running shoes near me” into your search bar. What’s going on behind the scenes? The search engine is doing algorithmic gymnastics. It’s using your keywords to sift through an index of millions of pages to create a page of relevant results. You might notice links at the top […]

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content marketing agency and voice search

Why You Need a Content Marketing Agency in Your Pocket This Year

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Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.”   Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more

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santa barbara logo design

Four Local Search Tactics You Can Implement this Year 

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It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s

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