Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to, it took lifestyle marketing to get you there. And […]
Lifestyle Marketing: What It Means and How to Do It Read More »
If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But does marketing with the environment in mind change your campaigns? Yes,
“The golden key to more effective marketing: skillful storytelling.” We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes you on a journey— they know how to build suspense.
The Top Reasons Marketing Firms Need More Storytelling Read More »
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]
Make Sure Your Email Marketing Campaigns Don’t Go Unread Read More »
Think about an average day in the digital age. We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we have questions about products or services,
A Digital Transformation Strategy Can Keep Your Brand Competitive Read More »
Think about the last time you bought a car. How did you decide on a particular make and model? What helped you choose the dealer or company you wanted to buy from? Whether you went online to read reviews and testimonials, asked a friend for their recommendation, or chose your new wheels based on what
Creative Agency and Influencer Agency: Creating Buzz is Key Read More »
You’ve poured your time, energy, and capital into a startup. So it’s easy to feel like you’ve already done the hard part: dreaming up the product or service that’s going to set you apart from the competition. But how do you make sure other people, especially your target audience, realize how exceptional you are? Unfortunately,
Four Essential Marketing Strategies for Startups Read More »
The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation
3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and harder to catch up with the future of
The Future of AI Marketing: How Small Businesses Can Harness It Read More »
Ethics in business in this day and age can mean the difference between success and failure. Consumers are looking to businesses for more transparency and will respond to those that reflect their own values. Companies need to be conscious of the messages they are promoting, and their websites must reflect their ethics, now more than ever. The consumer has woken up to the ways of click-bait and misrepresentation and will see through a sales pitch. Ethical marketing is a complicated thing. It’s not necessarily a strategy as much as an attitude. Ethics are further complicated in the sense that they […]
The Importance of Ethical Marketing in Your Website Read More »
