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Lifestyle Marketing: What It Means and How to Do It

Lifestyle Marketing: What It Means and How to Do It

Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to,...
Marketing with an Environmental Impact Mindset

Marketing with an Environmental Impact Mindset

If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But...