With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across teams. Building an agile and integrated campaign can solve this

If you watched the Golden Globes this year, you probably saw the commercial of an unlikely advertiser — LinkedIn. Known as the silent player when it comes to marketing, LinkedIn released its first TV commercial in another showbiz platform — the Academy Awards — in 2016. That campaign positioned LinkedIn as the face of corporate

As experts in web design in Bend, Santa Barbara and beyond, we know that many businesses today need websites that are both functional and fun to stand apart from the crowd. After all, there are billions of websites up, and most of them look eerily similar: muted colors, long blocks of text, and stock photos abound. So, in a sea of mediocre, how can your brand’s website shine? Here are a few of the top web design trends that get brands noticed in 2018. Animations According to Time, the average American usually loses concentration after about eight seconds. So what […]

Today’s businesses operate in a saturated environment. A company might own a space today to find competitors popup in their space tomorrow. So, how do businesses create brands that stand out amidst the competition with a logo design that’s memorable and unique? Also, with one that will stand the tests of time in an increasingly competitive

At Savy Agency, we believe in writing for an audience, not just an algorithm. For instance, as a business in Santa Barbara you might search for SEO Santa Barbara, when an agency would more naturally write with the phrase “Santa Barbara SEO company.” But you don’t have to abandon one to appease the other. In fact, your readability score for SEO can even help improve your flow for your human readers—it’s all about balance. Readability is essential for both Google and your readers. Readability in SEO terms includes a checklist of things you can do to improve your score, from […]

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you

Presenting your audience with the features and benefits of your service is no longer enough to persuade them. In today’s world, businesses have myriad options for reaching potential consumers and sharing their commodities. However, we’re also competing with hundreds (or even thousands) of other people trying to sell a similar product. So how can you

Social media is a many-headed beast. There are plenty of platforms to choose from (Facebook, Instagram, Twitter, Snapchat and more) and varying information on what to post — and where and when. But you may have a sneaking suspicion that there are businesses out there doing it right, with tons of consumer engagement, excellent branding, and of course, lots of sales. So what are they doing that you’re not? In this post, we’ll share the top social media secrets of marketing companies in Bend and Santa Barbara so you can up your game. 1. Make Sure Your Website is Already […]

So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content marketing game longer are outpacing those getting started or who are

During the past decade, social media’s traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we’re not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out its latest algorithm change, which is intended to downplay posts

Digital Experiences: The Leading Brand Differentiator For years, digital agency teams have known the importance the intangible assets of customer loyalty. A good brand reputation meant customers should share you with those they know. Today’s it’s not so simple. Achieving intangible brand assets like customer loyalty requires improved customer experiences during the interactions a customer has with a company. We know by data that the first interactions customers have with brands are digital ones. Therefore, brands must prioritize the digital experience and emphasize delivering positive experiences more so than price or even product. Creating Customer-Devoted brands Before making buying decisions, […]

In today’s world, many people are blogging for SEO. So why do some blogs disappear in the shuffle while others get found online? Many of us hear stories where someone hired someone for search engine optimization (SEO) from out of the state or country to blog for them. These businesses generally end up with content that is choppy, laden with typos, or doesn’t support the keyword strategy. Keep in mind that your blog may be the first time a potential client is interacting with your brand. That first impression is everything. A clear blog strategy is essential for a business. […]