Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you […]

Presenting your audience with the features and benefits of your service is no longer enough to persuade them. In today’s world, businesses have myriad options for reaching potential consumers and sharing their commodities. However, we’re also competing with hundreds (or even thousands) of other people trying to sell a similar product. So how can you […]

Social media is a many-headed beast. There are plenty of platforms to choose from (Facebook, Instagram, Twitter, Snapchat and more) and varying information on what to post — and where and when. But you may have a sneaking suspicion that there are businesses out there doing it right, with tons of consumer engagement, excellent branding, and of course, lots of sales. So what are they doing that you’re not? In this post, we’ll share the top social media secrets of marketing companies in Bend and Santa Barbara so you can up your game. 1. Make Sure Your Website is Already […]

So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content marketing game longer are outpacing those getting started or who are […]

During the past decade, social media’s traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we’re not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out its latest algorithm change, which is intended to downplay posts […]

Digital Experiences: The Leading Brand Differentiator For years, digital agency teams have known the importance the intangible assets of customer loyalty. A good brand reputation meant customers should share you with those they know. Today’s it’s not so simple. Achieving intangible brand assets like customer loyalty requires improved customer experiences during the interactions a customer has with a company. We know by data that the first interactions customers have with brands are digital ones. Therefore, brands must prioritize the digital experience and emphasize delivering positive experiences more so than price or even product. Creating Customer-Devoted brands Before making buying decisions, […]

In today’s world, many people are blogging for SEO. So why do some blogs disappear in the shuffle while others get found online? Many of us hear stories where someone hired someone for search engine optimization (SEO) from out of the state or country to blog for them. These businesses generally end up with content that is choppy, laden with typos, or doesn’t support the keyword strategy. Keep in mind that your blog may be the first time a potential client is interacting with your brand. That first impression is everything. A clear blog strategy is essential for a business. […]

Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today’s top design and marketing […]

Our team just returned from Montecito, California in the middle of Santa Barbara County’s aftermath of the Montecito mudslides. As locals, and local marketing experts, we know that flooding is unlikely for the small hillside town of Montecito that runs from hill to sea. But the early morning hours of January 10th sent heavy rains […]

What is brand positioning? Brand positioning is often poised at the very beginning of the marketing journey. But few business owners understand everything that brand positioning encompasses. Why does it need to inform all aspects of your marketing, from logo design to copywriting? What is Brand Positioning and Why is It Important? Put simply, brand positioning is the position you want your business to own in the mind of your target audience. What’s the first thing that comes to mind when they hear your name? What benefits do you want associated with your company? A brand’s position is the market’s […]

Today’s marketing resources are unlimited—so how do you know which ones are worth using and which take more money (and time to learn) than they’re worth? Our Bend OR and Santa Barbara CA digital marketing agency strategists have compiled a list of the top tools of digital marketing agencies so you can see how we […]

It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s […]