Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today’s top design and marketing

Our team just returned from Montecito, California in the middle of Santa Barbara County’s aftermath of the Montecito mudslides. As locals, and local marketing experts, we know that flooding is unlikely for the small hillside town of Montecito that runs from hill to sea. But the early morning hours of January 10th sent heavy rains

What is brand positioning? Brand positioning is often poised at the very beginning of the marketing journey. But few business owners understand everything that brand positioning encompasses. Why does it need to inform all aspects of your marketing, from logo design to copywriting? What is Brand Positioning and Why is It Important? Put simply, brand positioning is the position you want your business to own in the mind of your target audience. What’s the first thing that comes to mind when they hear your name? What benefits do you want associated with your company? A brand’s position is the market’s […]

Today’s marketing resources are unlimited—so how do you know which ones are worth using and which take more money (and time to learn) than they’re worth? Our Bend OR and Santa Barbara CA digital marketing agency strategists have compiled a list of the top tools of digital marketing agencies so you can see how we

It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s

2018 is here, and with the New Year comes new trends. It’s time to take a look at what worked and what didn’t for your organization in 2017. Let’s make room for the top 2018 digital marketing trends and web design trends of the coming year. Take a look into Savy’s crystal ball and see

Marketing companies in Bend and everywhere are hearing the recent buzz of Net Neutrality. How does Net Neutrality affect digital marketing as an industry and what does it mean for the end user?   What is Net Neutrality? Net Neutrality surrounds the idea that ISPs, or internet service providers, should provide unrestricted, neutral access to

If you use Google AdWords to increase your sales, you may have noticed that keywords are getting more competitive all the time. If you don’t keep the quality score up on your ads, your cost for running a traditional AdWords campaign won’t be cheap. That’s where Google AdWords for video comes in. Google AdWords for

The Art of Visual Storytelling | 4 Quick Ways to Boost Your Brand Businesses today suffer from two major struggles: they’re challenged by growing content from competitors and by shrinking attention spans from their audience. That’s where visual storytelling comes in. Visual storytelling is a powerful approach that can compel an audience to convert more effectively than any amount of optimization or text can do alone. In a world drowning in content, only the bold are remembered. Visual storytelling uses visual media—photography, video, or other image-centric art—to plot out and weave an engaging tale. The human mind processes images faster […]

Marketers today and brands have many more choices than even a few years ago about the promotion of their products and services with integrated marketing campaigns. So, which channels will be used? Will traditional advertising be included, all digital, or a mix of both? Which social channels are most effective for the product or service? Will email

Google’s has mission: to organize the world’s information. In support of that, Google wants to guide web users to the highest quality content. Google has lots of standards and guidelines to guide web designers and developers, digital agencies, Bend SEO agency groups, and publishers in creating that content. Since publishers provide the bulk of the content online,

How to Use Digital Marketing to Find and Attract Your Perfect Clients There are hundreds of different ways you can tackle digital marketing: Social media, search engine optimization, Google AdWords and Google Posts are a start. But be careful to avoid standing on your metaphorical street corner and shouting about your amazingness to everyone who walks by. Try to think about something everyone you know likes and wants. Chocolate? Many adults are lactose intolerant and others think it’s too sweet. A day off from work? There is also someone vying for extra hours at work so they can pull in more […]