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Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of AI in marketing. As Forbes contributor Bernard Marr notes, “If you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.” But what, specifically, has changed? And how can you leverage AI to get more mileage from your marketing efforts? In this article, we’ll be breaking […]

Local knowledge matters. For example, knowing where the best car wash is, your favorite non-touristy spot to get a drink, or which secret parking spot to tuck into when it’s bustling downtown. This is one advantage of knowing a place well. Likewise, location is helpful when forming a marketing strategy. However, local knowledge may not

The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically into your upcoming campaigns can help you win the loyalty of this

You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it’s worth a deep dive if you’re serious about growing your brand. At Savy, we’ve implemented successful PPC marketing services since their inception.

Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a few things to consider when it comes to selecting the right

When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That translates to 5.6 billion daily searches and approximately 2 trillion global searches per year.  And people aren’t just Googling obscure 80s pop culture references. They’re also using Google to discover products and services, shop online, and learn more about the world. This is why ranking higher on Google is (or should be) a primary marketing objective […]

It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today have content strategies focused on