A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right for your customers. It includes crafting a […]
The Top Calls-To-Action For Your Next High Conversion Landing Page Read More »
As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure your content strategy is on track in the new year. What is an end-of-year SEO audit? You may have heard that your website is like your business brochure or calling card. But what if I told you that your car and website have much more in common? They’re both designed to drive you towards a […]
Start 2023 On The Right Foot With an End-of-Year SEO Audit Read More »
Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of AI in marketing. As Forbes contributor Bernard Marr notes, “If you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.” But what, specifically, has changed? And how can you leverage AI to get more mileage from your marketing efforts? In this article, we’ll be breaking […]
AI In Marketing? How Bots And Automation Are Changing The Game. Read More »
Local knowledge matters. For example, knowing where the best car wash is, your favorite non-touristy spot to get a drink, or which secret parking spot to tuck into when it’s bustling downtown. This is one advantage of knowing a place well. Likewise, location is helpful when forming a marketing strategy. However, local knowledge may not
Are There Benefits To Working with A Local Marketing Agency? Maybe. Read More »
The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically into your upcoming campaigns can help you win the loyalty of this
Gen Z Marketing Trends That Are Shaping The Digital Landscape Read More »
You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it’s worth a deep dive if you’re serious about growing your brand. At Savy, we’ve implemented successful PPC marketing services since their inception.
Top 3 PPC Marketing Services For Business Growth Read More »
Picture this: you’ve just checked on your Facebook advertising campaign insights to see how it’s performing and…nothing. Nada. Zip-a-dee-doo-dah. You rethink the hours you spent agonizing over the right imagery, copy, and audience targeting. Where did you go wrong? If you’ve found yourself in this position, you’re not alone. Facebook ad campaigns seem to include more hoops than a dog show. Lucky for you, we’ve trialed and errored this process for years and are dishing on five common mistakes to avoid. Building a Facebook Advertising Campaign Takes A Lot of Skill And a Little Luck Yes, we said it. A […]
5 Common Mistakes to Avoid When Building a Facebook Advertising Campaign Read More »
Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a few things to consider when it comes to selecting the right
All Advertising Agencies Should Do These 5 Things Well Read More »
When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That translates to 5.6 billion daily searches and approximately 2 trillion global searches per year. And people aren’t just Googling obscure 80s pop culture references. They’re also using Google to discover products and services, shop online, and learn more about the world. This is why ranking higher on Google is (or should be) a primary marketing objective […]
Surefire Signs That Your Business Needs A Google Ads Specialist Read More »
Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive. Especially if you’re not immersed in marketing every day. But here at Savy, we’ve learned a thing or two about leveraging social media to help your website (and business) rank higher on Google. You might be asking yourself, Does my business even need to rank higher on Google? This is […]
