Is It Time to Hire a Digital Marketing Agency? Savy Weighs In.

Is It Time to Hire a Digital Marketing Agency? Savy Weighs In.

Sometimes, running a business can feel like juggling chainsaws. Between sales leads, production, HR, research and development, and keeping the lights on, marketing can feel like an afterthought. But when you drop your marketing best practices, you run the risk of...
Then Versus Now: Brand Positioning Strategy in the 21st Century

Then Versus Now: Brand Positioning Strategy in the 21st Century

Brand positioning has become increasingly important—and challenging—since the start of the 21st century. What used to be a slow dance between brands and consumers has evolved into a crowded parade akin to Carnival festival. Now consumers have more choices than ever,...
Before Seeking Out a Web Developer, Do This

Before Seeking Out a Web Developer, Do This

Developing a new website is like renovating your house. It’s easy to get excited and jump ahead to the fun parts. But for your website to be successful, you need to start with the foundation. In other words, why are you developing this website? What’s the plan?...