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medical marketing example

Injecting Humanity into Your Medical Marketing

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In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story, share your practice values, and feel humanized and real.    What is medical marketing?  As with other industries, the goal of medical marketing is to market the brand effectively to the public––in this case, anything to do with the medical field. Doing this usually involves “integration of the traditional marketing field with public health research, […]

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What You Need to Know About the New ADA Guidelines for Sites

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When you create a website or social pages for your brand, the ultimate goal is probably good exposure. You want people to know about your brand, purchase your services, and share your message across their channels. But what happens when not everyone can access your content? The new ADA guidelines are working to make the internet––and your brand’s site––a more accessible place.  Still unsure what this means? Read on.    What does ADA compliance mean?  As you probably know, ADA stands for the Americans with Disabilities Act. This began in 1990 “to ensure that people with disabilities have the same […]

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Branded entertainment, content marketing

Branded Entertainment: The What and the How

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Lights, cameras, brands. Imagine your product woven seamlessly into the storyline of your favorite television show or movie. What would that look like? Can you picture the audience’s reaction after the piece is released? That was genius, they might say. Okay, time to step back to the present moment. Branded entertainment is a tricky practice, but if done right can bring your brand to new audiences and increase its public awareness.  But what’s the difference between branded entertainment, branded content, and product placement? What are the benefits? We’ve compiled the tips, tricks, and information you need to get your brand on […]

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TikTok branding social media tool

TikTok Branding: Do You Need It To Keep Up?

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Brands are ever-changing. So it’s no wonder that branding is as well. A recent report from Talkwalker and HubSpot looked at social media trends for 2020 and how these are changing the brand landscape (brandscape?) as we know it. At the top of the list is TikTok, the video virality-inducing app that is slowly taking over as one of the most influential among Gen-Zers and Millennials. As TikTok rises in popularity––with one billion videos viewed every day by its one billion users––it might be time for you to consider it as a viable brand outlet. But does your brand need to […]

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Integrated marketing campaign Savy

A Practical Guide to Your First Integrated Marketing Campaign

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It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign (IMC)––with multiple channels all working together toward the same goal––and there’s a

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2020 branding trends

2020 Branding Trends: What to Expect in the New Decade

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It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job.  It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in […]

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