Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated, “The President Stole Your Land.” This was a direct response to an […]
Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands Read More »
Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to millions of different web pages, and present you with the most relevant results. This fact is even more astounding when you consider that leading search engines like Google process over 63,000 searches per second, day in and day out. So how does Google decide when you search “curious kittens,” for example, that you want […]
Why Does Your Site Need a High-Quality Backlink Strategy? Read More »
”The secret to the campaign’s success was that it required participation from millions of people around the world. ” In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also known as Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects the neurons responsible for motor control. Despite its severity, it has no treatment and no cure. How user generated content supports finding a cure Pete’s mom Nancy recalls that upon hearing his diagnosis, Pete took charge. “6 hours later, after diagnosis, we’re sitting around […]
User Generated Content: What It Is and Why It Works Read More »
“The golden key to more effective marketing: skillful storytelling.” We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes you on a journey— they know how to build suspense.
The Top Reasons Marketing Firms Need More Storytelling Read More »
Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody understands the term advertising firm. Most can connect it with the iconic advertisements and
Traditional Advertising Firms vs. Digital Advertising Firms Read More »
Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand disruption have gone virtually unnoticed. There are many ways to be brand disruptive that don’t revolve around your product. Your Brand It’s important to remember that your product and your brand are not the same thing. You can have the most innovative product, but still have a brand that falls flat. So what makes a brand disruptive? […]
An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks? It’s all about strategic content, solid tech, and a post-launch
The Pre-Launch Website Checklist Your Startup Needs Read More »
It’s 2019. Every day, millions of people ride in cars with strangers instead of hailing the previously tried-and-true yellow taxi. Over 4 million privately-owned homes, condos, and apartments serve more travelers each year than the top 5 major hotel brands combined. App-based, on-demand delivery services have all but replaced the iconic delivery cars of days
The Next Batch of Disruptive Brands: Adapt, Adjust, and Brand Well Read More »
Autonomous vehicles. Smart cities. Green energy. Wearable tech. If you’re looking for the next hub of innovation, we’d recommend looking North. Long known for its progressive attitude towards artificial intelligence, health care, and clean technology, Canada also boasts one of the fastest-growing startup scenes in the world. According to Forbes contributor Bijan Khosravi, the country
How Canada’s Startup Scene Took Off (And Why It Will Keep Going) Read More »
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]
Make Sure Your Email Marketing Campaigns Don’t Go Unread Read More »
