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virtual reality, vr

Virtual Reality is Here to Stay. Here’s How You Can Use It.

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Imagine slipping on a headset and arriving at your afternoon business meeting. Or test-driving a car without ever leaving your couch. For years, many industries have viewed virtual reality as expensive, inconvenient, or irrelevant. After all, who has space for a clunky, desktop-tethered system? But standalone virtual reality (VR) devices are becoming more powerful and […]

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experiential marketing

Memories Over “Things”: The Growing Pull of Experiential Marketing

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“They may forget what you said — but they will never forget how you made them feel.” —Carl W. Buehner What if a vending machine fail was the key to one of your brand’s most successful marketing campaigns? This is exactly what Orangina set out to accomplish with their #ShakeTheDispenser campaign. In 2017, the iconic

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structured data, schema and markup

Structured Data, Schema Markup, and Why It Matters

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Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be able to recombine those words in new ways, or would you be stuck saying, “Puedo ir al bano” indefinitely? Asking search engines to read site content without structured data and schema markup is a little like asking someone to have a conversation using only a phrase book. They can figure out the words but […]

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voice search, voice search seo, voice-based search

Exploring Voice Search SEO: What You Need to Know

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“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no. However, advancements in voice-based technology are rapidly redefining the parameters of websites’ usefulness. While Bain doesn’t believe we’ll say goodbye to websites anytime soon, he does draw attention to the fact that mobile apps, targeted snippets, and voice search are all modern, convenient alternatives to a traditional website. And […]

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brand activism, political issues

Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands

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Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated, “The President Stole Your Land.” This was a direct response to an

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office, backlink strategy, backlinking, digital marketing firms, full service marketing firm

Why Does Your Site Need a High-Quality Backlink Strategy?

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Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to millions of different web pages, and present you with the most relevant results. This fact is even more astounding when you consider that leading search engines like Google process over 63,000 searches per second, day in and day out. So how does Google decide when you search “curious kittens,” for example, that you want […]

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user generated content, UGC

User Generated Content: What It Is and Why It Works

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”The secret to the campaign’s success was that it required participation from millions of people around the world. ”  In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also known as Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects the neurons responsible for motor control. Despite its severity, it has no treatment and no cure. How user generated content supports finding a cure Pete’s mom Nancy recalls that upon hearing his diagnosis, Pete took charge. “6 hours later, after diagnosis, we’re sitting around […]

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