Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody understands the term advertising firm. Most can connect it with the iconic advertisements and […]
Traditional Advertising Firms vs. Digital Advertising Firms Read More »
Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand disruption have gone virtually unnoticed. There are many ways to be brand disruptive that don’t revolve around your product. Your Brand It’s important to remember that your product and your brand are not the same thing. You can have the most innovative product, but still have a brand that falls flat. So what makes a brand disruptive? […]
An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks? It’s all about strategic content, solid tech, and a post-launch
The Pre-Launch Website Checklist Your Startup Needs Read More »
It’s 2019. Every day, millions of people ride in cars with strangers instead of hailing the previously tried-and-true yellow taxi. Over 4 million privately-owned homes, condos, and apartments serve more travelers each year than the top 5 major hotel brands combined. App-based, on-demand delivery services have all but replaced the iconic delivery cars of days
The Next Batch of Disruptive Brands: Adapt, Adjust, and Brand Well Read More »
Autonomous vehicles. Smart cities. Green energy. Wearable tech. If you’re looking for the next hub of innovation, we’d recommend looking North. Long known for its progressive attitude towards artificial intelligence, health care, and clean technology, Canada also boasts one of the fastest-growing startup scenes in the world. According to Forbes contributor Bijan Khosravi, the country
How Canada’s Startup Scene Took Off (And Why It Will Keep Going) Read More »
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]
Make Sure Your Email Marketing Campaigns Don’t Go Unread Read More »
If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into becoming that website—the one that’s visited often, offers the answers, and sells the products. When we talk about SEO (search engine optimization) or SERPs (search engine results pages), a lot is going on behind the scenes with algorithms. There are many algorithms at work to determine ranking factors and deliver […]
Savy is a Google Partner, we’ve done all of the legwork to earn this badge and can’t wait to help you — and your Google Ads be successful. Google Partner Requirements Let’s define what a Google Partner is. First, companies must qualify for Google Partner status. This means you need to gain and master Google
How to Work with a Google Partner for Search Success Read More »
Think about an average day in the digital age. We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we have questions about products or services,
A Digital Transformation Strategy Can Keep Your Brand Competitive Read More »
Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the menu, it can seem overwhelming to map out a plan. But it doesn’t have to be. What’s an
Why Your Brand Needs an Integrated Marketing Campaign to be Successful Read More »
