You’ve poured your time, energy, and capital into a startup. So it’s easy to feel like you’ve already done the hard part: dreaming up the product or service that’s going to set you apart from the competition. But how do you make sure other people, especially your target audience, realize how exceptional you are? Unfortunately, […]
Four Essential Marketing Strategies for Startups Read More »
If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]
Top SEO Companies Know How to Get Your Business Going Read More »
Consider this scenario: it’s the beginning of 2019. You’ve resolved to get in better shape this year. First things first? Track down some running shoes. You don’t know what brand you’re looking for, but you’d like to shop local. You pull out your laptop and type something like “best place to buy running shoes near me” into your search bar. What’s going on behind the scenes? The search engine is doing algorithmic gymnastics. It’s using your keywords to sift through an index of millions of pages to create a page of relevant results. You might notice links at the top […]
Google Ad Services: What is Paid Search and How Can You Do it Better? Read More »
Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience, compared to unpaid advertising and marketing. Google Adwords Last year we saw massive changes with Google, such as AdWords rebranding to Google Ads, where the platform’s focus shifted from the micro-moment to the experience. And at the same time, the platform gained a gigantic facelift. So how do the changes affect your brand’s paid advertising efforts? Keywords, Phrases, and […]
Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.” Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more
Why You Need a Content Marketing Agency in Your Pocket This Year Read More »
As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search queries. So, should SEO writers use exact terms users use even though
Does an SEO Keyword Need to Be Exact? Yes and No Read More »
If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You’ve poured your heart into a unique mission statement. You’ve also probably contrived relevant hashtags to stand out from the crowd. But just
Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it’s no wonder that ad blocking software is on the rise. So, how do you get to your consumer
What is Programmatic Advertising and Native Advertising? Read More »
2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to help with organic SEO writing. I also look to them for industry news and recently joined their seminar on organic SEO in 2019. Here’s what we can expect in the new year. 2019 SEO Trends Yoast confirmed what we hear about more and more. Google algorithms are getting smarter and understanding […]
The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation
