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marketing agencies adaptive experimentation

Adaptive Experimentation: Its Place for Digital Marketing Agencies

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With billions of users worldwide, the internet is a place for creating, consuming, and sharing—a massive amount of—data daily. This data fuels the web and catches fire across the online arena, where trending topics turn on a dime and consumers are particular with where and how they interact. Digital marketing agencies make most of this accumulated data by analyzing and segmenting it to find trends, experiment, and develop smarter marketing strategies. What is adaptive experimentation? Adaptive experimentation, alongside validated learning and active planning, is a new approach to marketing strategy. It applies consumer data to segments like location and lifestyle […]

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Integrated Marketing Campaign by LinkedIn Shifts Focus: In It Together

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If you watched the Golden Globes this year, you probably saw the commercial of an unlikely advertiser — LinkedIn. Known as the silent player when it comes to marketing, LinkedIn released its first TV commercial in another showbiz platform — the Academy Awards — in 2016. That campaign positioned LinkedIn as the face of corporate

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web design in Bend

Breaking Tradition | Web Design Trends of 2018

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As experts in web design in Bend, Santa Barbara and beyond, we know that many businesses today need websites that are both functional and fun to stand apart from the crowd. After all, there are billions of websites up, and most of them look eerily similar: muted colors, long blocks of text, and stock photos abound. So, in a sea of mediocre, how can your brand’s website shine? Here are a few of the top web design trends that get brands noticed in 2018. Animations According to Time, the average American usually loses concentration after about eight seconds. So what […]

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seo santa barbara savy agency, full service digital agency, best search engine optimization company

Readability Versus Flow – Which Matters More for SEO?

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At Savy Agency, we believe in writing for an audience, not just an algorithm. For instance, as a business in Santa Barbara you might search for SEO Santa Barbara, when an agency would more naturally write with the phrase “Santa Barbara SEO company.” But you don’t have to abandon one to appease the other. In fact, your readability score for SEO can even help improve your flow for your human readers—it’s all about balance. Readability is essential for both Google and your readers. Readability in SEO terms includes a checklist of things you can do to improve your score, from […]

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Top Social Media Secrets of Marketing Companies in Bend

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Social media is a many-headed beast. There are plenty of platforms to choose from (Facebook, Instagram, Twitter, Snapchat and more) and varying information on what to post — and where and when. But you may have a sneaking suspicion that there are businesses out there doing it right, with tons of consumer engagement, excellent branding, and of course, lots of sales. So what are they doing that you’re not? In this post, we’ll share the top social media secrets of marketing companies in Bend and Santa Barbara so you can up your game. 1. Make Sure Your Website is Already […]

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