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Branding marijuana after legalization

Branding Marijuana: An Explosive Growth Industry

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Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]

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How to make email marketing work for you

How to Make Email Marketing Work (Better) For You

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Every once in awhile you read articles claiming, “Email marketing is dead!” Contrary to this belief, email marketing is alive and well and if you learn how to use it properly it can become a key element of your marketing campaign. Emails can be tracked, which makes calculating ROI easier. Additionally, email marketing is affordable and can easily compliment your SEO strategies and social media efforts. Here are four ways how to make email marketing work for your business: Subject Lines Subject lines play a large role in the success of your email marketing campaigns. It’s the first thing people […]

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How does Google's Phantom 2 update effect websites?

How Does the Phantom 2 Update Affect Your Business’ Website?

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It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]

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3 Rules of Writing for Your Blog

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Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged. 1. Write Crafted Content When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement. 2. Write for the […]

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Google Planning Tools that help you work faster and better

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Over the last few years, Google has continued to develop Google planning tools that help you work faster and better than ever before. From Google Analytics to Consumer Barometers Google Analytics – Google Analytics provides insights across desktop and mobile. You can now get as geeky as you want. With Analytics, you can drill down to how

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3 Resolutions your Brand Needs this Year

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Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015: Three Good Brand Resolutions for 2015 Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time […]

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Digital Marketing Agency, Savy, Launches Ongoing Content Marketing and Blogging

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FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has

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Getting started with social media (the what, how and why)

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What do you publish? Many of us jump into social media and do a lot of chest pounding. Of course, we’re interesting right? While this used to be the thing in the era of traditional marketing, the rules are a little different now: engagement, trust and good content will get you where you want to go. While some of your updates can be promotional, don’t forget to engage. Here are a few tips to consider when getting started with social media: Relevant content Your followers and people who like your stuff probably share interests with you. It’s a good idea […]

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