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Getting started with social media (the what, how and why)

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What do you publish? Many of us jump into social media and do a lot of chest pounding. Of course, we’re interesting right? While this used to be the thing in the era of traditional marketing, the rules are a little different now: engagement, trust and good content will get you where you want to go. While some of your updates can be promotional, don’t forget to engage. Here are a few tips to consider when getting started with social media: Relevant content Your followers and people who like your stuff probably share interests with you. It’s a good idea […]

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Google Domains in 2015 – Why You Want One

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Everyone wants to rank high in Google. Whether they have a 10-year-old domain or a name they need to register. The future of domain names is now in the hands of Google (I know, one more thing) as the company launches Google Domains 2015 to businesses and website owners who want to gain twofold benefits from this new venture. So, why, you ask, do you want to register a domain with Google Domains in 2015? Here are just a few of the reasons: Google Domains are Reasonably Priced: Domain registration on Google starts at $12 per year, which is comparable to […]

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Google to drop rankings for non-mobile websites

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It has been announced by the Google webmaster Trends Analyst that there will be clear recommendations and guidelines on search engine optimization techniques for websites that are mobile optimized. Hints have been dropped that websites that cannot customize and adapt optimization for mobile in their digital marketing and web design campaigns will eventually fall in search engine rankings.

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SEO Strategies for 2015

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One of the best ways for your business to start the New Year is with an innovative search strategy that banks on continuous improvement. No one gets it perfect all the time, and search engine optimization is both art and science of learning, course-correcting and utilizing the ever-changing sea of available data to apply and adjust your SEO strategy in a way that makes your website attractive to not only people but to the search engines as well.

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What's an Integrated Marketing Campaign | Ask Coke and Ogilvy, it's "what works"

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I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new business, right out of the gate. Drilled down to its basics, an integrated marketing campaign combines the medium, e.g., print/broadcast

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Why Not to Use Your Local Host: An Intro into ISP blacklisting

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We’re doing the SEO for a local Central Oregon business. We built them a custom Wordpress site with an integrated blog. In their analytics reporting last month, I noticed a substantial traffic drop from the month prior so I looked further to see if there were any issues I could address. I found their domain’s ISP had been blacklisted by two DNSBLs. Here’s what happened and why you want to avoid it from happening to you.

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