The more traffic you drive to your site the more conversions. That makes sense, right? Wrong. While in theory driving more traffic to your website would result in more leads and conversions, it doesn’t always work out that way. What business owners should be hoping for is more qualified traffic rather than just more traffic. […]
Local Search Optimization: Less Traffic, Higher Conversion Read More »
Categories and tags within the WordPress platform have substantial SEO benefits when used correctly. When used in the wrong way, tags and categories create duplicate content, which could result in penalties in ranking by Google and other search engines. It’s important to use tags and categories with caution, but not to fear them. What is duplicate content? According to Google: “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.” How does WordPress create duplicate content? Due to WordPress’ background in […]
How Tags and Categories Create Duplicate Content: Use with Caution Read More »
Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]
Branding Marijuana: An Explosive Growth Industry Read More »
Every once in awhile you read articles claiming, “Email marketing is dead!” Contrary to this belief, email marketing is alive and well and if you learn how to use it properly it can become a key element of your marketing campaign. Emails can be tracked, which makes calculating ROI easier. Additionally, email marketing is affordable and can easily compliment your SEO strategies and social media efforts. Here are four ways how to make email marketing work for your business: Subject Lines Subject lines play a large role in the success of your email marketing campaigns. It’s the first thing people […]
How to Make Email Marketing Work (Better) For You Read More »
It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]
How Does the Phantom 2 Update Affect Your Business’ Website? Read More »
Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged. 1. Write Crafted Content When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement. 2. Write for the […]
Building marketing strategies for small businesses is one of our favorite things. My first job was a marketing internship with a tech startup in 1994 that went on to explode in the dotcom era. Since then I’ve been lucky enough to continue helping small businesses on both the client and agency side whom all share
Marketing strategies for small businesses and brands Read More »
Over the last few years, Google has continued to develop Google planning tools that help you work faster and better than ever before. From Google Analytics to Consumer Barometers Google Analytics – Google Analytics provides insights across desktop and mobile. You can now get as geeky as you want. With Analytics, you can drill down to how
Google Planning Tools that help you work faster and better Read More »
Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015: Three Good Brand Resolutions for 2015 Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time […]
FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has
Digital Marketing Agency, Savy, Launches Ongoing Content Marketing and Blogging Read More »
