One of the best ways for your business to start the New Year is with an innovative search strategy that banks on continuous improvement. No one gets it perfect all the time, and search engine optimization is both art and science of learning, course-correcting and utilizing the ever-changing sea of available data to apply and adjust your SEO strategy in a way that makes your website attractive to not only people but to the search engines as well.
I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new business, right out of the gate. Drilled down to its basics, an integrated marketing campaign combines the medium, e.g., print/broadcast
What's an Integrated Marketing Campaign | Ask Coke and Ogilvy, it's "what works" Read More »
We’re doing the SEO for a local Central Oregon business. We built them a custom Wordpress site with an integrated blog. In their analytics reporting last month, I noticed a substantial traffic drop from the month prior so I looked further to see if there were any issues I could address. I found their domain’s ISP had been blacklisted by two DNSBLs. Here’s what happened and why you want to avoid it from happening to you.
Why Not to Use Your Local Host: An Intro into ISP blacklisting Read More »
We’re often asked: How long until I see my blog in search results? The speed in which your blog post gets picked up and where it is placed in search, essentially depends on the following three things.
How long until you see your blog in search results? Read More »
A client asked me the other day, what’s the difference between posts and pages on my Wordpress website. I thought I’d write out my response to her, since odds are a few others have same question. So, what’s the difference between posts and pages? They’re kind of like apples to oranges.
I’m glad for Matt Cutts taking a leave from Google for awhile. I think sometimes it’s just “time” to unplug. We all need time: to take technology detoxes, to take breaks from our work and from the daily grind, to see our family, and to reconnect with our significant others and “turn off” the daily noise.
With Matt Cutts leaving Google, Some Helpful SEO Goodies Read More »
We all know we have to spend time on social media to get traction, gain followers, improve ranking, and in turn, have more success online. With all the social media changes, when setting up or optimizing your social profiles, it’s hard to know what your dimensions are across each profile. In order to achieve a well branded and consistent social media strategy, it’s important to get the nuts and bolts right from the start.
If your brand is like most, it has probably spent time on Facebook – building fans, sponsoring posts, and trying ads – all in an attempt to get traffic from the massive Facebook community. As a business owner or brand manager, you may be beyond frustrated with the changes Facebook has made that affect the way you interact with and reach your fans.
Are you finally getting to your new website and still just thinking about SEO but not completely sold? Let’s discuss why you need SEO now more than ever and why search engine optimization needs to be fundamental to your 2014-2015 marketing strategy.
As the internet has drastically altered the way in which information is shared, digital marketing incorporates the use of all digital devices, such as desktops, laptops, mobile devices, and tablets to engage with technology mediums such we websites, email, web apps and social media. Digital marketing uses several channels to create strategies that are fully integrated (what’s an integrated marketing campaign?) to support and leverage the strengths of these channels.
