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First, learn about integrating your efforts in part one. Now, experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the

Experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the website, then email, social media, online articles and releases,

Yet another of Google’s changes to its ranking algorithm is in full swing. Sites with low-quality content will continue to see rankings drop. As Google pointed out, the change is not a sum zero one: if some sites drop in the rankings, others will rise. So how to make sure your site delivers organic search

The beauty of online marketing and advertising is that you can make adjustments to your mix or your message in real time. Keep in mind these 6 building blocks when developing your online marketing planning and strategy, and if your message isn’t sticking, make changes quickly. 1. Define Your Target Market: If you don’t know