The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically into your upcoming campaigns can help you win the loyalty of this […]
Gen Z Marketing Trends That Are Shaping The Digital Landscape Read More »
You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it’s worth a deep dive if you’re serious about growing your brand. At Savy, we’ve implemented successful PPC marketing services since their inception.
Top 3 PPC Marketing Services For Business Growth Read More »
Picture this: you’ve just checked on your Facebook advertising campaign insights to see how it’s performing and…nothing. Nada. Zip-a-dee-doo-dah. You rethink the hours you spent agonizing over the right imagery, copy, and audience targeting. Where did you go wrong? If you’ve found yourself in this position, you’re not alone. Facebook ad campaigns seem to include more hoops than a dog show. Lucky for you, we’ve trialed and errored this process for years and are dishing on five common mistakes to avoid. Building a Facebook Advertising Campaign Takes A Lot of Skill And a Little Luck Yes, we said it. A […]
5 Common Mistakes to Avoid When Building a Facebook Advertising Campaign Read More »
Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a few things to consider when it comes to selecting the right
All Advertising Agencies Should Do These 5 Things Well Read More »
When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That translates to 5.6 billion daily searches and approximately 2 trillion global searches per year. And people aren’t just Googling obscure 80s pop culture references. They’re also using Google to discover products and services, shop online, and learn more about the world. This is why ranking higher on Google is (or should be) a primary marketing objective […]
Surefire Signs That Your Business Needs A Google Ads Specialist Read More »
Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive. Especially if you’re not immersed in marketing every day. But here at Savy, we’ve learned a thing or two about leveraging social media to help your website (and business) rank higher on Google. You might be asking yourself, Does my business even need to rank higher on Google? This is […]
You probably don’t remember saying your first word. Maybe you’ve seen it on videotape, or maybe you’ve just heard the story approximately 500 times from family members about “the day you found your voice.” When a brand finds its voice, it may not be cataloged in a memory book, but it is a day worth
How to Discover Your Brand Voice and Why It Matters Read More »
It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today have content strategies focused on
Why You Should Focus on a Brand Strategy First and Content Strategy Second Read More »
Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you’ve found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we’re being honest), unboxing can either be the highlight of your week or
As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason. Without that guidance, I can get turned around on something as seemingly simple as a trip to the grocery store. And I don’t have time for epic adventures on a weeknight when I’m already hungry. Marketing without a digital marketing strategy is a lot like getting into your car […]
5 Reasons You Absolutely Need A Digital Marketing Strategy Read More »
