Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a few things to consider when it comes to selecting the right […]
All Advertising Agencies Should Do These 5 Things Well Read More »
When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That translates to 5.6 billion daily searches and approximately 2 trillion global searches per year. And people aren’t just Googling obscure 80s pop culture references. They’re also using Google to discover products and services, shop online, and learn more about the world. This is why ranking higher on Google is (or should be) a primary marketing objective […]
Surefire Signs That Your Business Needs A Google Ads Specialist Read More »
Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive. Especially if you’re not immersed in marketing every day. But here at Savy, we’ve learned a thing or two about leveraging social media to help your website (and business) rank higher on Google. You might be asking yourself, Does my business even need to rank higher on Google? This is […]
You probably don’t remember saying your first word. Maybe you’ve seen it on videotape, or maybe you’ve just heard the story approximately 500 times from family members about “the day you found your voice.” When a brand finds its voice, it may not be cataloged in a memory book, but it is a day worth
How to Discover Your Brand Voice and Why It Matters Read More »
It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today have content strategies focused on
Why You Should Focus on a Brand Strategy First and Content Strategy Second Read More »
Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you’ve found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we’re being honest), unboxing can either be the highlight of your week or
As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason. Without that guidance, I can get turned around on something as seemingly simple as a trip to the grocery store. And I don’t have time for epic adventures on a weeknight when I’m already hungry. Marketing without a digital marketing strategy is a lot like getting into your car […]
5 Reasons You Absolutely Need A Digital Marketing Strategy Read More »
What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais quoi. You know, that “it factor” that has brands clambering to
What Do The Top Marketing Agencies In The World Have In Common? Read More »
There are plenty of cliche movie tropes out there. Like the hero who walks calmly away from an explosion. The hardboiled detective who needs to solve “one last case” before retirement. Even the aliens landing and demanding “take me to your leader.” But there’s one movie trope that I’ve always loved most: the “getting the
You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story.” You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most important to address. Our job is to take the raw elements of your story and craft them into something meaningful for the world. To do this, a brand marketing agency should have a wide scope of tools and capabilities. The many tricks of a brand marketing agency As marketing continues to become more […]
5 Projects That Show the Scope of Our Brand Marketing Agency Read More »
