Blog

We’re picking up our “Metrics Explained” series with a new topic: how Google Analytics 4, G4, is impacting common metrics like CTR, users, and sessions. One of the most significant changes is how click-through rates are now presented more broadly in the data. So what is a good click-through rate and does it still matter […]

Everyone is talking about it. Open AI’s language tool called ChatGPT is turning heads in more than one industry, especially marketing. Why? Well, it’s great at writing— really great. And while we’re familiar with AI in the form of self-driving cars, online editing tools like Grammarly, and virtual assistant technology like Siri and Alexa, this

In over sixteen years of working with top brands across industries, we’ve learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things:  Organic Keywords: “Let’s get an amazing organic strategy onboard.” PPC Campaigns: “We are chasing big sales

A Series on SEO Fundamentals Focused on How to Increase Organic Traffic Organic traffic is the gold standard for gaining a competitive edge in the marketplace. And there’s no better place to start in our three-part series on SEO metrics than with how to increase organic traffic on your website. Every time someone visits your

In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and customer engagement. So, how do you know it’s time to invest in responsive web design services? We’re glad you asked.   Defining Responsive Web Design  A small intermission before we jump into who qualifies for a web update to define responsive web design. The name might be a giveaway, but this web design service enables your website to […]

You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta put your game face on. We’ll make it easy for you by providing a checklist so you have background knowledge and the right questions to ask before popping the question. First, What Does It Mean to Be a Full-Service Creative Agency?  A full-service creative agency is about more than style (and a kick-ass portfolio); it’s about […]

Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print advertising there. But that method can take ages, giving your

It’s a question that pops up in marketers’ minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead?  The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to purchase anymore. Why? Because multi-channel marketing and dozens of

Building your brand means wrangling a lot of moving pieces. If details like logo design, developing brand guidelines, and creating a website make your head spin, you’re not alone. The good news is, there are professionals who can help with the heavy lifting. But should you hire a specialist for each piece of your branding? Or turn to a full-service creative agency for solutions? The answer, as always, depends on your business goals and needs.  Specialist vs. Full-Service Creative Agency When we use the word “specialist,” we’re referring to either a solo professional or a boutique agency that specializes in […]

Hook. Click. Convert.  Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of marketing have a place in 2023 and beyond? Read on!  Email Marketing: A Relic In The Digital Age?  The