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It’s a question that pops up in marketers’ minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead?  The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to purchase anymore. Why? Because multi-channel marketing and dozens of […]

Building your brand means wrangling a lot of moving pieces. If details like logo design, developing brand guidelines, and creating a website make your head spin, you’re not alone. The good news is, there are professionals who can help with the heavy lifting. But should you hire a specialist for each piece of your branding? Or turn to a full-service creative agency for solutions? The answer, as always, depends on your business goals and needs.  Specialist vs. Full-Service Creative Agency When we use the word “specialist,” we’re referring to either a solo professional or a boutique agency that specializes in […]

Hook. Click. Convert.  Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of marketing have a place in 2023 and beyond? Read on!  Email Marketing: A Relic In The Digital Age?  The

The only thing constant about marketing is change. And for 2023, we’ve got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set to change the way we engage customers in the coming years.

Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and campaigns that miss the mark.  Buyer Persona Defined  If it’s unclear

Pay-per-click or PPC campaigns are an effective way to get more eyes on your product or services. But how do you know that extra traffic will translate into more sales, not just an expensive bounce rate? An experienced Google Certified Specialist can ensure your ad budget goes further, reaches the right people at the right

In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies like adaptive content, the best content marketing strategies drive knockout SEO and,

A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right for your customers. It includes crafting a

As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure your content strategy is on track in the new year.  What is an end-of-year SEO audit? You may have heard that your website is like your business brochure or calling card. But what if I told you that your car and website have much more in common? They’re both designed to drive you towards a […]

Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of AI in marketing. As Forbes contributor Bernard Marr notes, “If you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.” But what, specifically, has changed? And how can you leverage AI to get more mileage from your marketing efforts? In this article, we’ll be breaking […]