In over sixteen years of working with top brands across industries, we’ve learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things:
Organic Keywords: “Let’s get an amazing organic strategy onboard.”
PPC Campaigns: “We are chasing big sales goals and need to turn the tap on and boost those numbers.”
Landing Pages: “We need more keyword-rich, beautifully designed content on our website.”
Today we’re showing how you can powerfully align your SEO strategy with site optimization, organic search, and content marketing to build brand awareness and growth. Let’s get to it!
Service #1: Professional SEO Services Start With a Keyword Strategy
Think of keywords like setting hooks when a customer or search engine asks a question online. It says to those companies or customers, “Hey, I know the answer! Look over here.” You want search engines finding you with the right keywords and topics, not funneling traffic to your website with outdated or irrelevant keywords. Search is like a garden: It’s a living thing that needs training to grow in the right direction. And that’s where keyword strategy comes in.
A marketing agency can take a look at your existing SEO strategy. We do this by auditing keywords on your website to see what’s ranking with searchers. Sometimes, existing keywords can be improved or sometimes it’s best to start from scratch. Either way, a keyword strategy gives you a baseline to complete the rest of your marketing strategy.
Service #2: Kick-Ass Landing Pages
Now it’s time to imagine some new landing pages. The fun part! Your products and services deserve well-designed, beautifully optimized landing pages. This serves not only clients and customers, it helps feed search engines with the right keywords to drive traffic to your business. It’s a win-win! Here are some great questions to think about before updating your landing pages:
- What information does your customer need or want?
- What are your top-priority keywords to target or drive traffic to?
- How can you best showcase your full-range of products and services?
Landing pages aren’t just for your main website navigation either! You can also build specific pages tied to paid search campaigns to capture more traffic. Using optimizable keywords, you can target exact demographics including age groups, gender, location, job title, or search behaviors like people who have visited your website in the last month. This is an incredible tool to bring new users onboard or engage existing ones through your marketing funnel.
Service #3 Turn On The Tap With Pay-Per-Click Advertising
Keywords and landing pages are both powerhouse tools of professional SEO services, but they aren’t the only solution to drive traffic to your website. PPC campaigns are the trick up every marketer’s sleeve to stay competitive in a rapidly changing market. SEO is a slow build, but if you don’t have time to sit back and rely on traffic, a pay-per-click Google Ads campaign or paid social media strategy is a great way to get in front of the right people.
Paid advertising is a surefire way to guarantee you’re approaching your marketing from all angles. As certified Google Partners, Savy’s been doing paid search for clients since the beginning and we can tell you that data-informed approaches matter in this game. This is not a set-it-and-forget-it feature of marketing.
Close tracking of cost-per-acquisition, lead tracking, and learning from real-time data, ensures ads are managed to their fullest potential. Paid campaigns have the potential to generate massive ROI for businesses, but it helps to have an expert strategist behind the scenes making the right call at the right time.
Get Your Top 3 Professional SEO Services From Savy
High-quality organic search results, kick-ass landing pages, and PPC campaign management aren’t aspects you’ll get at every marketing agency. So if you’re looking for marketing experts with exceptional gut instincts and proven results in over a decade of experience, you’re looking in the right place. See our work with previous clients and make the call if now is the time to get jamming with your new marketing strategy.