As Savy’s Account Strategist, Laura leverages her strategic mindset and an ability to think outside the box to identify opportunities that help clients achieve their business goals. By taking a 30,000 foot view, she’s able to proactively coordinate Savy’s creative teams to maximize value and marketing ROI. Plus, she works closely with clients to identify the best path forward and make data-driven decisions that improve the bottom line.
Laura graduated from the University of Georgia with a degree in Marketing from the Terry College of Business. With 13 years of experience in digital marketing, project management, and business development, her specialization is the overlap zone between planning and action. Laura also has experience working across a variety of industries and with both privately owned businesses and Fortune 500 companies. She leverages this experience to meet clients where they’re at and help brands experience growth.