digital marketing

Ada guidelines example woman working on laptop

What You Need to Know About the New ADA Guidelines for Sites

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When you create a website or social pages for your brand, the ultimate goal is probably good exposure. You want people to know about your brand, purchase your services, and share your message across their channels. But what happens when not everyone can access your content? The new ADA guidelines are working to make the internet––and your brand’s site––a more accessible place.  Still unsure what this means? Read on.    What does ADA compliance mean?  As you probably know, ADA stands for the Americans with Disabilities Act. This began in 1990 “to ensure that people with disabilities have the same […]

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experiential marketing

Memories Over “Things”: The Growing Pull of Experiential Marketing

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“They may forget what you said — but they will never forget how you made them feel.” —Carl W. Buehner What if a vending machine fail was the key to one of your brand’s most successful marketing campaigns? This is exactly what Orangina set out to accomplish with their #ShakeTheDispenser campaign. In 2017, the iconic

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brand activism, political issues

Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands

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Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated, “The President Stole Your Land.” This was a direct response to an

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advertising firm, advertising agency

Traditional Advertising Firms vs. Digital Advertising Firms

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Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody understands the term advertising firm. Most can connect it with the iconic advertisements and

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integrated marketing campaign

Why Your Brand Needs an Integrated Marketing Campaign to be Successful

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Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the menu, it can seem overwhelming to map out a plan. But it doesn’t have to be. What’s an

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native advertising

What is Programmatic Advertising and Native Advertising?

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Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it’s no wonder that ad blocking software is on the rise. So, how do you get to your consumer

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