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How to Discover Your Brand Voice and Why It Matters

How to Discover Your Brand Voice and Why It Matters

by Molly Esselstrom | May 4, 2022 | Blog

You probably don’t remember saying your first word. Maybe you’ve seen it on videotape, or maybe you’ve just heard the story approximately 500 times from family members about “the day you found your voice.” When a brand finds its voice, it...
iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

by Savy | Apr 30, 2021 | Blog

There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14’s permission features for app builders. This one-two punch sent a...
Move Over Wi-Fi. How the 5G Network Is Already Impacting the Digital Marketing Space

Move Over Wi-Fi. How the 5G Network Is Already Impacting the Digital Marketing Space

by Molly Esselstrom | Jan 13, 2021 | Blog

When you think of “the Cloud,” you might picture your documents, photos, and music floating around cyberspace waiting for you to access them from device to device. The 5G network is the latest wireless advancement that uses the Cloud to make things faster and easier...
The Future of Sales? Socially Distanced E-Commerce and Keeping Customers Safe

The Future of Sales? Socially Distanced E-Commerce and Keeping Customers Safe

by Molly Esselstrom | Jan 6, 2021 | Blog

Click, scroll, buy, repeat. If that mantra seems to resonate with you and your consumer behaviors over most of 2020 (and now into 2021), then you already know a thing or two about e-commerce. But if you’re on the flip side of the shopping cart trying to create a...
Selling Sunshine: The Art of Digital Marketing in Santa Barbara

Selling Sunshine: The Art of Digital Marketing in Santa Barbara

by Molly Esselstrom | Aug 26, 2020 | Blog

Santa Barbara is a gem on California’s Central Coast. With pristine beaches, chaparral-covered mountains, and gorgeous Spanish architecture, how could it not be? This small city on the coast is also known for its diverse art and culture scene. Which makes digital...
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