You probably don’t remember saying your first word. Maybe you’ve seen it on videotape, or maybe you’ve just heard the story approximately 500 times from family members about “the day you found your voice.” When a brand finds its voice, it may not be cataloged in a memory book, but it is a day worth […]
How to Discover Your Brand Voice and Why It Matters Read More »
There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14’s permission features for app builders. This one-two punch sent a lot of companies— and marketers especially— into a frenzy for the first few
iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday Read More »
When you think of “the Cloud,” you might picture your documents, photos, and music floating around cyberspace waiting for you to access them from device to device. The 5G network is the latest wireless advancement that uses the Cloud to make things faster and easier to access. But this advancement has big impacts on digital
Move Over Wi-Fi. How the 5G Network Is Already Impacting the Digital Marketing Space Read More »
Click, scroll, buy, repeat. If that mantra seems to resonate with you and your consumer behaviors over most of 2020 (and now into 2021), then you already know a thing or two about e-commerce. But if you’re on the flip side of the shopping cart trying to create a successful e-commerce brand in a socially distanced world, things are a little more complicated. So, is e-commerce the future of most sales? With online ordering on the rise, e-commerce becoming global, and mobile making things more convenient, we think so. E-commerce, defined A quick refresher if you need it: e-commerce […]
The Future of Sales? Socially Distanced E-Commerce and Keeping Customers Safe Read More »
Santa Barbara is a gem on California’s Central Coast. With pristine beaches, chaparral-covered mountains, and gorgeous Spanish architecture, how could it not be? This small city on the coast is also known for its diverse art and culture scene. Which makes digital marketing in Santa Barbara all the more exciting and, sometimes, competitive. As Savy’s
Selling Sunshine: The Art of Digital Marketing in Santa Barbara Read More »
Remember that old iPhone commercial that had the catchy phrase, “There’s an app for that?” When applications began crowding screens, developers knew they were onto something. Over the years, consumer needs have changed to be primarily mobile, to have instant results, and to have easy and pleasant user experiences. The world of coding is also continually changing to respond to these needs. Progressive web apps are one of the newer advancements that are, in some cases, considered the future of the mobile web. But what exactly is a progressive web app? And why should your brand consider it over more […]
The Need for Progressive Web Apps in the Changing Brandscape Read More »
If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every moment of your brand’s existence. So, what exactly is a touchpoint? A
Optimizing the Customer Experience At Every Touchpoint Read More »
Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads. So, what gives? Is this new system going to disrupt your Google advertising? And what does it mean for your brand? We’ve got you covered on all that and more. What are Google Guaranteed ads? Guaranteed ads are Google’s answer to protect users looking for home service industry businesses. Its first iteration focused specifically on locksmiths, plumbers, and handymen. The intent? Protecting homeowners […]
How Google’s Guaranteed Ads Might Impact Your Brand Read More »
In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story, share your practice values, and feel humanized and real. What is medical marketing? As with other industries, the goal of medical marketing is to market the brand effectively to the public––in this case, anything to do with the medical field. Doing this usually involves “integration of the traditional marketing field with public health research, […]
If you hold any marketing position, we know that you wear plenty of hats. You can switch from a social media manager to a branded content expert in seconds and don’t even get us started on your 180 to SEO whiz. Another trick to keep in your marketer handbook? Digital asset management. In the digital
