Personalized Marketing: The Line Between Customized and Creepy

Personalized Marketing: The Line Between Customized and Creepy

Imagine that you’re walking down a busy city street. As you near a bus station, the screen on the side of the shelter lights up. Its processor collects data from the cell phone in your pocket,  greets you by name, and displays a personalized ad for your favorite brand...
Traditional Advertising Firms vs. Digital Advertising Firms

Traditional Advertising Firms vs. Digital Advertising Firms

Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...