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What 2020 SEO Trends Should Your Brand Invest In?

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We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your brand noticed and notable. As we approach the last few months of the year, we’ve seen some 2020 SEO trends that we think are worth diving into and applying to your brand.    SEO crash course –– why it matters We won’t bore you with the details, but it’s always […]

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How an Agency’s App Development Expertise Puts Your Brand On the Map

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Imagine a world with no smartphones (or just think back thirty years). No instant gratification, one-touch results, or apps to spend endless hours scrolling. As a brand back then you had to rely on other marketing channels to connect with your audience. Now, app development advancements have made it simpler, faster, and cheaper for brands

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The Importance of Implementing Stellar Email Marketing Into Your Brand

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Have you ever sifted through dozens of branded emails but paused midway because a punchy subject line caught your eye? Maybe it was announcing a sale for your favorite brand, or maybe it was talking about an event or product so specific to your needs that you could swear your phone was listening to you.

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Anyone Can Build a Website. But Should You? 7 Benefits of Custom Web Development

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These days, anyone can be a businessperson-turned-web developer. Just pick a theme, input some content, and you’re live for the Internet to see. But just because you can do something, does it mean you should? (Yes, we’re going back to elementary rules). Custom web development is the not-so-secret weapon of brands. When you have a

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2020 branding trends

2020 Branding Trends: What to Expect in the New Decade

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It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job.  It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in […]

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CCPA: How Californians Are Opting Out of Personalized Ads

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Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and personalized ads. We’ve outlined what the CCPA is, what it means for

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What to Look Forward To with Paid Advertising

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Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience, compared to unpaid advertising and marketing. Google Adwords Last year we saw massive changes with Google, such as AdWords rebranding to Google Ads, where the platform’s focus shifted from the micro-moment to the experience. And at the same time, the platform gained a gigantic facelift. So how do the changes affect your brand’s paid advertising efforts? Keywords, Phrases, and […]

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