It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign (IMC)––with multiple channels all working together toward the same goal––and there’s a […]
A Practical Guide to Your First Integrated Marketing Campaign Read More »
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]
Make Sure Your Email Marketing Campaigns Don’t Go Unread Read More »
Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the menu, it can seem overwhelming to map out a plan. But it doesn’t have to be. What’s an
Why Your Brand Needs an Integrated Marketing Campaign to be Successful Read More »
Think about the last time you bought a car. How did you decide on a particular make and model? What helped you choose the dealer or company you wanted to buy from? Whether you went online to read reviews and testimonials, asked a friend for their recommendation, or chose your new wheels based on what
Creative Agency and Influencer Agency: Creating Buzz is Key Read More »
4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to help, as this process requires time, focus,
Hello! My Name Is | How a Brand Naming Agency Can Help Read More »
With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across teams. Building an agile and integrated campaign can solve this
If you watched the Golden Globes this year, you probably saw the commercial of an unlikely advertiser — LinkedIn. Known as the silent player when it comes to marketing, LinkedIn released its first TV commercial in another showbiz platform — the Academy Awards — in 2016. That campaign positioned LinkedIn as the face of corporate
Integrated Marketing Campaign by LinkedIn Shifts Focus: In It Together Read More »
With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]
As the internet has drastically altered the way in which information is shared, digital marketing incorporates the use of all digital devices, such as desktops, laptops, mobile devices, and tablets to engage with technology mediums such we websites, email, web apps and social media. Digital marketing uses several channels to create strategies that are fully integrated (what’s an integrated marketing campaign?) to support and leverage the strengths of these channels.
