integrated campaign

Building an Agile and Integrated Campaign

With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across...

The Newest Best Practice of SEO? Engagement

With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement....

What is a digital marketing agency?

As the internet has drastically altered the way in which information is shared, digital marketing incorporates the use of all digital devices, such as desktops, laptops, mobile devices, and tablets to engage with technology mediums such we websites, email, web apps and social media. Digital...