Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or build internal marketing teams—or both? Whether you currently have one or neither […]
Digital Marketing Agencies or In-House: Top Considerations Read More »
Savy Agency has 12 years under one roof together. During that time we’ve provided our medical clients medical marketing in Bend, Oregon, Santa Barbara, CA, and around the world. Medical Marketing in Bend OR and Santa Barbara CA. Because Brands, and Integrity, Matter. Your brand and your brand’s website is often the first thing a
Digital Experiences: The Leading Brand Differentiator For years, digital agency teams have known the importance the intangible assets of customer loyalty. A good brand reputation meant customers should share you with those they know. Today’s it’s not so simple. Achieving intangible brand assets like customer loyalty requires improved customer experiences during the interactions a customer has with a company. We know by data that the first interactions customers have with brands are digital ones. Therefore, brands must prioritize the digital experience and emphasize delivering positive experiences more so than price or even product. Creating Customer-Devoted brands Before making buying decisions, […]
Are Digital Experiences The Leading Brand Differentiator? Read More »
Marketing companies in Bend and everywhere are hearing the recent buzz of Net Neutrality. How does Net Neutrality affect digital marketing as an industry and what does it mean for the end user? What is Net Neutrality? Net Neutrality surrounds the idea that ISPs, or internet service providers, should provide unrestricted, neutral access to
Marketing Companies in Bend On Net Neutrality | From Facebook to Amazon Read More »
Marketers today and brands have many more choices than even a few years ago about the promotion of their products and services with integrated marketing campaigns. So, which channels will be used? Will traditional advertising be included, all digital, or a mix of both? Which social channels are most effective for the product or service? Will email
Integrated Marketing Campaigns More Successful with Teams Read More »
Google’s has mission: to organize the world’s information. In support of that, Google wants to guide web users to the highest quality content. Google has lots of standards and guidelines to guide web designers and developers, digital agencies, Bend SEO agency groups, and publishers in creating that content. Since publishers provide the bulk of the content online,
A Bend SEO Agency on Why Quality Content Matters [Most] Read More »
Facebook marketing should only be one part of your digital strategy. There are several things you can do to improve your marketing and boost brand awareness and sales. Here are the five most important tools you can use for a successful digital marketing plan: 1. An Engaging Website Investing in a well-built and mobile-friendly, secure website is the most crucial part of any digital strategy. So what exactly is the purpose of a website? It’s your salesperson. Your brochure. Your business card. Just as you wouldn’t send an unkempt or underprepared employee to represent your company, you shouldn’t send out […]
Building Out Your Digital Strategy | 5 Tools for a Winning Marketing Plan Read More »
Savy Agency recently passed its 10th year as a digital agency. During that time, we’ve seen big agencies dissolve and new ones appear. During our time in the market, we’ve wrangled with the challenges all digital agencies share. We’ve also seen many of the big changes—the launch of Facebook and Twitter, the rise of WordPress,
You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the business world. Where do Google Posts go? Businesses can use Google Posts to post events, products and services that can be found in both search and in maps. What does this mean for your business? How your business wants to use Google Posts is entirely up to you. From a creative perspective, the […]
So, what is SEO anyway? Let’s think about what is SEO, really. SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website to show up when people make relevant searches online – on
