Google Partner agency

Google Fred Update for Agencies

Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent) and upwards....

Behind the Scenes of a Commercial Shoot

  Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this spring for Villano...

What is SEO Anyway?

So, what is SEO anyway? SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website to show up when people make relevant searches online...

content plan

Developing a Content Plan | The Fundamentals

The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers.   As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed around different departments of your company or...

digital communications

Your Digital Voice

As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an opportunity to make it a branding exercise...

3 resolutions your brand needs this year

Every year we make resolutions. Some big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you...