savy

integrated marketing campaigns teams

Integrated Marketing Campaigns More Successful with Teams

Marketers today and brands have many more choices than even a few years ago about the promotion of their products and services with integrated marketing campaigns. So, which channels will be used? Will traditional advertising be included, all digital, or a mix of both? Which social channels are most effective for the product or service? Will email […]

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content plan

Developing a Content Plan | The Fundamentals

The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed around different departments of your company or brand. This is especially true if you want

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digital communications

Your Digital Voice

As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an opportunity to make it a branding exercise to establish a digital voice to best attract their target

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franklin brothers web design

3 Resolutions your Brand Needs this Year

Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015: Three Good Brand Resolutions for 2015 Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time […]

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Blog Naked | What is Blogging and Why Do it With Your Clothes Off

Sure, social media is evolving. Some say it’s dying while others still own it. It’s natural for technology to change, as some channels become more in vogue while others fade out of existence. The one hard fast truth though, is that the web isn’t going anywhere. And social media, not as a term many are still trying to grasp, but as a media, isn’t a fad. Especially looking at Facebook’s recent numbers cited at over 500 million. Whether you love it or hate it, whether you enjoy sharing with the world some of those details you maybe shouldn’t, you can’t deny its power and reach.

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