search engine optimization

top seo companies

Top SEO Companies Know How to Get Your Business Going

If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]

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marketing companies in bend on net neutrality

Marketing Companies in Bend On Net Neutrality | From Facebook to Amazon

Marketing companies in Bend and everywhere are hearing the recent buzz of Net Neutrality. How does Net Neutrality affect digital marketing as an industry and what does it mean for the end user?   What is Net Neutrality? Net Neutrality surrounds the idea that ISPs, or internet service providers, should provide unrestricted, neutral access to

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bend seo agency

A Bend SEO Agency on Why Quality Content Matters [Most]

Google’s has mission: to organize the world’s information. In support of that, Google wants to guide web users to the highest quality content. Google has lots of standards and guidelines to guide web designers and developers, digital agencies, Bend SEO agency groups, and publishers in creating that content. Since publishers provide the bulk of the content online,

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use paid search

Should I Use Paid Search? 5 Reasons Why You Should

In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level using Google’s MCC (my client center, or manager account). If you’re unfamiliar

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RIP Google PageRank dies

Google PageRank Metric Dies | A Step Towards Leveling the Field

For many Internet marketers and search engine optimizers, Google PageRank has been one of the most important factors in evaluating website quality. For many businesses, individuals and SEO and marketing professionals, if their optimization efforts resulted in a PageRank increase of one or two, then a celebration was in order. Now, it appears as if Google has decided to level the playing field, or make it more difficult for people to collect high ranking domains to be sold for profit. At Savy, we first noticed the disappearance of Google PageRank when doing some research for a new client. With each […]

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2016 Google algorithm updates

2016 Google Algorithm Updates | Mobile Friendly Ranking and More

To report on all of the 2016 Google algorithm updates would be nearly impossible. Because, naturally, the search giant makes 500-600 changes a year. We can take a look back at the 2016 Google algorithm updates that had the biggest impact this year and look onward to upcoming changes that have already been announced. Many

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The Importance of Online Reviews and How They Impact Local SEO

Over the course of the past few months we’ve talked about how different aspects of digital marketing affect how you get found online. From utilizing engagement and social media as a new best practice of SEO to posting regular blog content, these elements all play into how you’re found online. Now, we’re going to talk about the importance of online reviews and how they impact local SEO. As we’ve learned in the past, how you engage users online and what they say about you can have a huge impact on your website traffic. Importance of Online Reviews Informing consumer purchasing […]

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The Newest Best Practice of SEO? Engagement

With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]

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Inbound vs Outbound Marketing in Today’s Digital Era

Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

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