Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting […]
Inbound vs Outbound Marketing in Today’s Digital Era Read More »
At Savy, we recently transitioned our website to HTTPS. After considering all of the factors – SEO benefit, user experience and web security, it made sense to us to make the move. Should your small businesses make the move to HTTPS? What benefits come along with that? Are there any disadvantages? What’s the difference between HTTP and HTTPS? Usually, HTTP website traffic is unencrypted as opposed to HTTPS. The common protocol that provides a secure connection when accessing a secure website is TLS (Transport Layer Security). Previous versions are also known as SSL (Secure Sockets Layer). A common misconception about […]
The more traffic you drive to your site the more conversions. That makes sense, right? Wrong. While in theory driving more traffic to your website would result in more leads and conversions, it doesn’t always work out that way. What business owners should be hoping for is more qualified traffic rather than just more traffic.
Local Search Optimization: Less Traffic, Higher Conversion Read More »
It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]
How Does the Phantom 2 Update Affect Your Business’ Website? Read More »
FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has
Digital Marketing Agency, Savy, Launches Ongoing Content Marketing and Blogging Read More »
Adding to the animal-themed search algorithm updates by Google – Hummingbird, Panda, Penguin – if you haven’t heard, Google Pigeon has arrived. Pigeon is a local search ranking algorithm. Pigeon was released by Google July, 2014. It’s goal was to provide more accurate, relevant and useful search results to users. So how does Google Pigeon change
It has been announced by the Google webmaster Trends Analyst that there will be clear recommendations and guidelines on search engine optimization techniques for websites that are mobile optimized. Hints have been dropped that websites that cannot customize and adapt optimization for mobile in their digital marketing and web design campaigns will eventually fall in search engine rankings.
One of the best ways for your business to start the New Year is with an innovative search strategy that banks on continuous improvement. No one gets it perfect all the time, and search engine optimization is both art and science of learning, course-correcting and utilizing the ever-changing sea of available data to apply and adjust your SEO strategy in a way that makes your website attractive to not only people but to the search engines as well.
We’re doing the SEO for a local Central Oregon business. We built them a custom Wordpress site with an integrated blog. In their analytics reporting last month, I noticed a substantial traffic drop from the month prior so I looked further to see if there were any issues I could address. I found their domain’s ISP had been blacklisted by two DNSBLs. Here’s what happened and why you want to avoid it from happening to you.
Why Not to Use Your Local Host: An Intro into ISP blacklisting Read More »
A client asked me the other day, what’s the difference between posts and pages on my Wordpress website. I thought I’d write out my response to her, since odds are a few others have same question. So, what’s the difference between posts and pages? They’re kind of like apples to oranges.
