social media

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Consumer Behavior Research: How Social Media is Shaping Our Decisions

Social media is no longer just a platform for connecting with friends and family; it has morphed into a powerful tool that shapes our behaviors, influences our decisions, and molds our perspectives. The fascinating dynamics between social media and consumer behavior have made consumer behavior research skyrocket over the last few years. This blog explores […]

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best social media channels

How to Be Heard: Choosing Your Brand’s Best Social Media Channels

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]

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integrated marketing campaigns teams

Integrated Marketing Campaigns More Successful with Teams

Marketers today and brands have many more choices than even a few years ago about the promotion of their products and services with integrated marketing campaigns. So, which channels will be used? Will traditional advertising be included, all digital, or a mix of both? Which social channels are most effective for the product or service? Will email

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Building Out Your Digital Strategy | 5 Tools for a Winning Marketing Plan

Facebook marketing should only be one part of your digital strategy. There are several things you can do to improve your marketing and boost brand awareness and sales. Here are the five most important tools you can use for a successful digital marketing plan: 1. An Engaging Website Investing in a well-built and mobile-friendly, secure website is the most crucial part of any digital strategy. So what exactly is the purpose of a website? It’s your salesperson. Your brochure. Your business card. Just as you wouldn’t send an unkempt or underprepared employee to represent your company, you shouldn’t send out […]

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The Importance of Mobile Marketing

What is mobile marketing and how can I use it to grow my business? The desktop days are over – 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are switching over to their smartphones for communication, social networking, and – you guessed it – purchasing. So what’s the best way to target your mobile audience? And what, exactly, is mobile marketing? Mobile Marketing Mobile marketing is a highly personal multi-channel digital marketing strategy that targets users on their smartphones or tablets. There […]

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Increasing Facebook engagement

Drive Website Traffic by Increasing Facebook Engagement

When it comes to social media marketing, Facebook still reigns as the world’s biggest content channel. Shareaholic research has found that Facebook now drives 25% of all traffic to websites and continues to grow, more so than all other social networks combined. It’s clear that businesses need to be on Facebook, but in order to drive leads and website traffic, what can companies do? Increase Facebook engagement. When Facebook users are liking, sharing and interacting with your content in their newsfeed, engagement increases and so does traffic. Increasing Facebook Engagement Yes, it’s important for businesses to have a Facebook page, […]

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Do You Know If Your Small Business Marketing is Working?

Most small business owners know on a conceptual level what they should be doing when it comes to marketing. Have a website. Post to social media. Try to blog. Budget a portion of your small business marketing spend for pay per click ads and digital advertising. What most small businesses struggle with is how to match their digital marketing efforts with consumer behavior. It’s both an art and a science to figuring out how to get visitors to your site, engage them on social media and turn leads into sales. Is Your Small Business Marketing Working? Determining if your marketing […]

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Instagram Account Switching Finally Debuts

For years now, operating both personal and business Instagram accounts has kind of been a drag. There’s always the possibility that your toddler may accidentally post a selfie to your business page. Which, while adorable, may not be the right photo for your target audience. Instagram account switching has been a long requested feature. And, now it’s finally going to be supported by the photo-sharing giant. Instagram announced in a statement this week that you can now quickly and easily switch between multiple accounts without logging in and out. When switching between your personal or business Instagram account, you always had […]

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