The Art and Science of E-Commerce Website Development
By Molly Esselstrom |
Helping your marketing stay “up with the times” is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an experienced team of content writers, website designers, and UX ninjas
The Ephemeral Edge: Why Disappearing Content is End Game
By Lauren Trujillo |
Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we’re asking the question — how can we leverage short-form content for our clients to boost their brand awareness and keep consumers engaged on social media? We’ve found
What It Means When You Work With a Google Partner Agency Like Savy
By Molly Esselstrom |
Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly? It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO. And as they say in the business,
The Best Super Bowl Ads and Why According to Our Digital Agency
By Molly Esselstrom |
Stop. Pause. Playback. The best ads have you watching again and again, each time catching more nuances and sparking new emotions—disbelief, joy, melancholy, triumph, you name it. And Super Bowl ads serve as a unique microcosm of (American) society. In one night, the best players gather to show off their skills to the world—and we’re
Never Miss a Moment With an Omnichannel Marketing Campaign
By Molly Esselstrom |
Before we pour ourselves a cup of coffee in the morning, most of us have had multiple interactions with technology. Maybe it starts with the chirp of your phone alarm that turns into an early morning social media scroll (#1), then transitions into firing up the laptop to check personal emails (#2) and switching on
The Art and Science of Savy’s SEO Content Writing Services
By Molly Esselstrom |
Here today, gone tomorrow? Not the case with search engine optimization. This aspect of online marketing has much more staying power than a trend, and there are many reasons why that’s a good thing. But first, let’s start with why our SEO content writing services are important to our clients’ success. Understanding the SEO Landscape
Our Favorite Holiday Ads and What They Can Teach Us in the New Year
By Molly Esselstrom |
During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience and stand out. Let’s explore a few ads that hit the mark and why they were successful.
Our Boutique Agency Predicts the Next Great Marketing Trends of 2024
By Molly Esselstrom |
Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and personalization, here are our front runners as we approach the New Year. First-Party Data is Here to Stay: Say Goodbye to the Cookie 🍪 First-party data makes its way to the front in 2024, as cookie-based ad strategies have fallen by the wayside. Chrome, Safari, and Firefox have all limited third-party cookies. While many marketers will lament this change, there […]
Savy’s SEO Content Writers Outline the Dos and Don’ts of Social
By Molly Esselstrom |
Put down a finger if you’ve ever started your usual social scrolling only to be stopped short by a brand thinking: they did WHAT? Even if there wasn’t an audible gasp or reaction, we’d bet our holiday PTO that some time, somewhere, a brand made you question its internal review process. As seasoned SEO content
Is Seasonal Marketing Worth the Hype or Bah Humbug?
By Molly Esselstrom |
This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year can offer your brand a much-needed edge. In this blog, we’ll explain how to
Click and Convert: Find Your Customers With Mobile Marketing
By Molly Esselstrom |
In a culture of instant gratification and short attention spans, it takes a powerful statement (and online obsession) to gain traction. And while beauty may be in the eye of the beholder, beauty (and other) trends are in the hands of the phone holder. Investing in a good mobile marketing strategy is no longer a luxury for brands; it’s a success-making necessity. Let’s explore how to do it well. The Stats Behind Mobile Marketing We’re about to drop a profound piece of knowledge. Ready for it? Mobile marketing is marketing aimed at customers on their (can you guess?) mobile devices. […]
Brands for the Greater Good: How to Achieve Sustainable Marketing
By Molly Esselstrom |
Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers. At Savy, we help clients with their sustainable marketing goals. Over the years, we’ve witnessed how brands can successfully make eco-friendly