Benefits of Repurposing Content: Get the Most Out of Your Content Library
By Lauren Trujillo |
Content is the lifeblood of digital marketing, informing, engaging, and attracting audiences to your brand. However, creating high-quality content demands significant investment in time, resources, and creativity. That’s where the benefits of repurposing content come into play, offering an efficient and effective strategy to maximize the return on your content investment. This blog will explore […]
Our Web Design and Digital Marketing Agency Has Local Roots and National Reach
By Lauren Trujillo |
At Savy, we’re focused on making things happen in the web design and digital marketing worlds. Our local community in Bend, Oregon, has always been at the heart of everything we do. But we didn’t limit ourselves to local. Our adept digital skills and deep understanding of various markets have enabled us to shape high-quality […]
How AI is Changing the Game for Marketing Agencies in 2024 (and Why It’s Not As Scary As You Think)
By Lauren Trujillo |
2024—the year of Artificial Intelligence—no longer just a sci-fi concept but a reality quickly reshaping our entire world, including the realm of marketing agencies. This may sound intimidating at first, but contrary to popular belief, AI in marketing isn’t about machines replacing human ingenuity. It’s about unlocking hidden potential, amplifying an agency’s capabilities, and empowering […]
The Art and Science of E-Commerce Website Development
By Molly Esselstrom |
Helping your marketing stay “up with the times” is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an experienced team of content writers, website designers, and UX ninjas […]
The Ephemeral Edge: Why Disappearing Content is End Game
By Lauren Trujillo |
Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we’re asking the question — how can we leverage short-form content for our clients to boost their brand awareness and keep consumers engaged on social media? We’ve found […]
What It Means When You Work With a Google Partner Agency Like Savy
By Molly Esselstrom |
Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly? It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO. And as they say in the business, […]
The Best Super Bowl Ads and Why According to Our Digital Agency
By Molly Esselstrom |
Stop. Pause. Playback. The best ads have you watching again and again, each time catching more nuances and sparking new emotions—disbelief, joy, melancholy, triumph, you name it. And Super Bowl ads serve as a unique microcosm of (American) society. In one night, the best players gather to show off their skills to the world—and we’re […]
Never Miss a Moment With an Omnichannel Marketing Campaign
By Molly Esselstrom |
Before we pour ourselves a cup of coffee in the morning, most of us have had multiple interactions with technology. Maybe it starts with the chirp of your phone alarm that turns into an early morning social media scroll (#1), then transitions into firing up the laptop to check personal emails (#2) and switching on […]
The Art and Science of Savy’s SEO Content Writing Services
By Molly Esselstrom |
Here today, gone tomorrow? Not the case with search engine optimization. This aspect of online marketing has much more staying power than a trend, and there are many reasons why that’s a good thing. But first, let’s start with why our SEO content writing services are important to our clients’ success. Understanding the SEO Landscape […]
Our Favorite Holiday Ads and What They Can Teach Us in the New Year
By Molly Esselstrom |
During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience and stand out. Let’s explore a few ads that hit the mark and why they were successful. […]
Our Boutique Agency Predicts the Next Great Marketing Trends of 2024
By Molly Esselstrom |
Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and personalization, here are our front runners as we approach the New Year. First-Party Data is Here to Stay: Say Goodbye to the Cookie 🍪 First-party data makes its way to the front in 2024, as cookie-based ad strategies have fallen by the wayside. Chrome, Safari, and Firefox have all limited third-party cookies. While many marketers will lament this change, there […]
Savy’s SEO Content Writers Outline the Dos and Don’ts of Social
By Molly Esselstrom |
Put down a finger if you’ve ever started your usual social scrolling only to be stopped short by a brand thinking: they did WHAT? Even if there wasn’t an audible gasp or reaction, we’d bet our holiday PTO that some time, somewhere, a brand made you question its internal review process. As seasoned SEO content […]